Having launched a new TV commercial in August to position Aoste as more premium brand, McCann Paris leverages the charm of their waiter in a pre-roll campaign. At the end of each pre-roll, the user is invited to view a new film with an enhanced choreography. Either the dance becomes more spectacular or the waiter or he is tired.
The results have been very impressive compared to the sector with a rise in number of views of 18% for instance.