Henderson, who at the end of September left his role as Chief Creative Officer of MullenLowe London after five years, will take an undisclosed stake in the London agency, which has grown strongly and consistently since its launch four years ago.
For Atomic it's the latest phase in a programme which has seen it gear up with key hires and alliances during 2016, as it looks to build on a growing client list.
In March, Polly Dedman, the ex-Adam & Eve account director, was installed as Managing Director. And in October Atomic forged an exclusive alliance with the revolutionary AI media technology platform Blackwood Seven.
Jon Goulding (founding partner, Atomic London) Quote:
"Dave’s creative track record speaks for itself and he is responsible for some of the most recognisable work in the industry from his famous Old Lions campaign for Carlsberg to the latest Free the Kids Persil campaign for Unilever. He joins Atomic at the perfect time to complete the properly connected creative agency offering that we wanted to build since the start. We’re thrilled to have him on board.”
Dave Henderson Quote:
"Nearly half the agencies in the new business league tables didn't exist five years ago. So it’s clear that the new breed of agencies are where the interesting things are happening right now."
"I was impressed by Atomic. They have a strong and proven Integrated capability and are blazing a trail with media technology that's already turning important heads.”
"I'm incredibly excited to join my new partners at Atomic. As an independent agency in the market I feel this is a home I can finally call my own."
