|EACA EURO EFFIE 2005|
AGENCY NETWORK OF THE YEAR > GREY EMEA
SPONSORED BY THE EUROPEAN PUBLISHERS’ COUNCIL
Grey Worldwide emerged as the clear winner of this year's Agency Network of the Year Award, winning Euro Effies in three separate categories, FMCG Household, Toiletries & Beauty and Luxury & Fashion.
Campaigns by Grey Worldwide Düsseldorf for Procter & Gamble's Lenor , Grey Copenhagen for Synoptik and Callegari Berville Grey for GlaxoSmithKline's Aquafresh were supplemented by a 4th Euro Effie for Best Small Budget for Synoptik, boosting Grey Worldwide's overall ranking to the top spot in 2005.
Around the world, across disciplines, Grey has always been a client focused organisation united by a single purpose : to add value to Clients' Brands. Grey's commitment to effectiveness is made real by a commitment to consumer understanding, clear and compelling creative Brand Ideas and fresh executional approaches to engage and involve today's consumer-in-charge. The agency's success is evidenced by its abilities to drive brand growth in the toughest, most competitive categories - not only building brand preference, but building brand leaders as demonstrated by its impressive list of number one brands.
Grey believes in powerful purposeful ideas that emerge from a culture of creative thinking - captured in the network's proposition "Creative Thinking That Builds Brands".
Winning this award demonstrates that the Grey network is delivering effective creativity for its clients across the European region.