AGENCY NETWORK OF THE YEAR > GREY EMEA

SPONSORED BY THE EUROPEAN PUBLISHERS’ COUNCIL

Grey Worldwide has achieved what no other agency has accomplished in the ten years since the Euro Effies were launched – it has landed the coveted Agency Network of the Year Award two years running.

Grey once again emerged as the clear winner of the 2006 Agency Network of the Year Award, scooping Euro Effies in seven separate categories, FMCG Household, Toiletries & Beauty, Luxury & Fashion, Automotive, Leisure Services, Pharma/Healthcare and Corporate.

Powerful campaigns by Grey London for GlaxoSmithKline’s Sensodyne and P&G’s Lenor, Grey & Trace Madrid for P&G’s Fairy, Atletico International Advertising for SEAT Leon, Grey Worldwide India for the Indian Ministry of Tourism, Grey Worldwide Düsseldorf for P&G’s Lenor and for Heinrich Deichmann Schuhe GmbH and Grey Worldwide Warsaw for P & G's Pantene Pro-V all kept Grey Worldwide at the top spot in 2006.

A winning combination of smart brand strategy, potent creative brand ideas and intelligent media solutions meant that Grey Worldwide consistently delivered real growth for brands in some of the toughest categories in the business.

Over the past four years, Grey has built a formidable reputation for creative renaissance and advertising effectiveness, gaining recognition and awards across Europe, Middle East and Africa.

Winning the EACA Euro Effies Agency Network of the Year Award for the second consecutive time solidly confirms Grey's continued commitment and ability to build its clients’ brands across EMEA.