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Best Auto Ads of the Month
1
Renault - CareMakers
Renault knows that not everyone can live without a car, so they've created a solution for those who don't have a vehicle of their own.
| Título | CareMakers |
| Agencia | Publicis Conseil |
| Campaña | Cars to work |
| Anunciante | Renault |
| Marca | Renault |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Web Film |
| Duración | |
2
Subaru - Subaru Crosstrek Wilderness
The Subaru Crosstrek Wilderness is an entirely different beast, as shown in this spot out of Zulu Alpha Kilo Toronto.
| Título | Subaru Crosstrek Wilderness |
| Agencia | Zulu Alpha Kilo |
| Campaña | Subaru Crosstrek: The True Urban Legend. |
| Anunciante | Subaru Corporation |
| Marca | Subaru |
| Fecha de primera difusión/publicación | 2024 / 3 |
| Sector Empresarial | Automóviles |
| Sinopsis | A mysterious stranger in a tuxedo stands before a crowd of awestruck onlookers. With patter worthy of P.T. Barnum, he presents a ferocious beast secured to the stage by chains: the all-new 2024 Crosstrek Wilderness. That’s the scene that opens the new advertising campaign for Subaru Canada’s Crosstrek Wilderness, launched March 18. This is the first model year Crosstrek has been offered with the Wilderness trim, which adds even more ruggedness, capability, and utility to Subaru’s bestselling model in Canada. The Wilderness campaign extends last year’s “True Urban Legend” campaign for the Crosstrek main lineup model, which has helped drive Crosstrek to record-breaking monthly sales and won gold at last year’s CMA Awards. It continues Subaru’s successful “Welcome to Uncommon” brand platform. Subaru created the campaign in partnership with its agency of record, Zulu Alpha Kilo. The campaign was a collaborative creative effort between the Toronto office, led by CCO Brian Murray, and the Vancouver office, led by ECD Dean Lee. OMD provided media support and Rinaldi provided French-language adaptation. |
| Medio | Televisión |
| Duración | |
| Agency | Zulu Alpha Kilo |
| VFX Company | Alter Ego |
| Creative Chairman | Zak Mroueh |
| Responsable de la creación | Brian Murray |
| Responsable de la creación | Jenny Glover |
| Director ejecutivo de creación | Dean Lee |
| Director artístico | Ryan Dzur. |
| Director artístico | Tanios Nims |
| Responsable de conceptos / redactor | Sam Cote |
| Director de publicidad | Cynthia Bouris |
| Director de publicidad | Gary Sappleton |
| Responsable de cuentas de agencia | Corina Wilkes |
| Responsable de cuentas de agencia | Hayley Blackmore |
| Strategy Director | Heather Segal |
| Strategy Director | Cameron Fleming |
| Media Agency | OMD Dublin |
| Media Team | Michelle Jairam |
| Media Team | Natasha Cappelli |
| Productor de la agencia | Revital Grunberg |
| Productora | someplace nice |
| Realizador | Hans Emanuel |
| Productor ejecutivo | Chilo Fletcher |
| Productor ejecutivo | Estelle Weir |
| Productor delegado | Kyle Hollett |
| Director de fotografía | Byron Kopman |
| Postproducción | Zulubot |
| Montador | Max Lawlor |
| Post production director | Lena Hamady |
| VFX Assistant | Jake Hussey |
| Colorista | Wade Odlum |
| Productor ejecutivo | Hilda Pereira |
| Postproducción | Spencer Butt |
| Sonido | Twins Music House |
| Sonido | Eggplant Music + Sound |
| Director creativo | Adam Damelin |
| Empresa de creación sonora | Peter Pacey |
| Productor ejecutivo | Nicola Treadgold |
| Managing Director | Leslie Uy |
| VFX Lead | Darren Achim |
| Colorista | Sam Omand |
| Engineering | Benjamin Spiller |
| Productor | Nicole Nadeau |
3
Nissan - Get Comfortable, But Not Too Comfortable
Being the only Japanese team on the F1 grid, Nissan celebrates the concept of Omotenashi: Encouraging their competitors to, "Get comfortable, but not too comfortable".
| Título | Get Comfortable, But Not Too Comfortable |
| Agencia | Dark Horses |
| Campaña | Get Comfortable, But Not Too Comfortable |
| Anunciante | Nissan Motor Corp. |
| Marca | Nissan |
| Posted | Abril 2024 |
| Sector Empresarial | Automotor |
| Medio | Integrated Media/360 Activation |
| Duración | |
| Director creativo | Adam Burns |
| Miembro del equipo creativo | Ellis McKenzie |
| Miembro del equipo creativo | Jezebel Carr |
| Productor | Leah Wattley |
| Business Director | Alex Fearn |
| Strategist | Simon Hanley |
| Producción | Concept80 |
| Director creativo | Paco López |
| Responsable de cuentas de agencia | Billy Brightmore |
| Realizador | Mickey Fitzsimons |
| Producción | NEED A FIXER JAPAN |
| Productor | Kenji Kitajima |
| Fotógrafo | Koino Yosuke |
| Gaffer | Nakajima Kanta |
| Fashion design | Jun Nakamura |
| Gaffer Assistant | Kouno Hiromu |
| Fixer | Ken Bhatt |
| Designer | JU-NNA |
4
Citroën - The Ice Ballet
This elegant installment out of BETC Paris shows the precision handling of the Citroën ë-Berlingo.
| Título | The Ice Ballet |
| Agencia | BETC Paris |
| Campaña | The Ice Ballet |
| Anunciante | Citroën |
| Marca | Citroën |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Filosofía (Lengua original) | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Banda Sonora | Sólo para suscriptores |
| Director de publicidad | Fe....co G...et Sólo para suscriptores |
| Director de publicidad | F...an Ro.....ez Sólo para suscriptores |
| Director de publicidad | S....in P....di Sólo para suscriptores |
| Director de publicidad | J...e A....az Sólo para suscriptores |
| Account Management | Be....le To....no Sólo para suscriptores |
| Account Management | M...i B...li Sólo para suscriptores |
| Account Management | A..e D...ux Sólo para suscriptores |
| Account Management | W....am R....ie Sólo para suscriptores |
| Account Management | A...he L...ca Sólo para suscriptores |
| Responsable de la creación | St....ane Xi....as Sólo para suscriptores |
| Director creativo | Ni....as B...hi Sólo para suscriptores |
| Responsable de conceptos / redactor | N....as R....rd Sólo para suscriptores |
| Director artístico | R...in D...s Sólo para suscriptores |
| Traffic Creative | K..mi Z...ou Sólo para suscriptores |
| Traffic Creative Producer | M....ie D...eu Sólo para suscriptores |
| Creative Producer | A....ia B...ry Sólo para suscriptores |
| Creative Producer | D...d G...n Sólo para suscriptores |
| Agency Post-production Producer | Fl....ce De....ge Sólo para suscriptores |
| Planificador estratégico | C...é W..n Sólo para suscriptores |
| Productora | Za.....erg Pr......ons Sólo para suscriptores |
| Realizador | ..x M...in Sólo para suscriptores |
| Productor ejecutivo | J....ne E....ch Sólo para suscriptores |
| Productor ejecutivo | J....ne Ge.....am Sólo para suscriptores |
| Director de fotografía | S...n ..m Sólo para suscriptores |
| Production Service Company | N...a f...s Sólo para suscriptores |
| Postproducción | b...ic S...io Sólo para suscriptores |
| Post-production Producer | T..o Se.....ber Sólo para suscriptores |
| Montador | Jo....es H....ch Sólo para suscriptores |
| Colorista | Em....no Se.....ni Sólo para suscriptores |
| Music Supervision | A..m Gh....li Sólo para suscriptores |
| Producción de sonido | ..M Sólo para suscriptores |
| Compositor de música | W..l Je....gs Sólo para suscriptores |
| Compositor de música | B...y Sai......rie Sólo para suscriptores |
| Compositor de música | J..k N....he Sólo para suscriptores |
| Music Licensing | F...us M...c Sólo para suscriptores |
| Music Licensing | E...gn M...c Sólo para suscriptores |
| Talent | ..i H...on Sólo para suscriptores |
| Talent | S..a Ho.....ara Sólo para suscriptores |
| Talent | J...e Sa....en Sólo para suscriptores |
| Head of Strategy | E....ne Av....ng Sólo para suscriptores |
5
Volkswagen - The Movement That Unites Us
Ogilvy Spain and Volkswagen use motion to their advantage in this spot with creative transitions and flowing shots.
| Título | The Movement That Unites Us |
| Agencia | Ogilvy Spain |
| Campaña | The Movement That Unites Us |
| Anunciante | Volkswagen AG |
| Marca | Volkswagen |
| Fecha de primera difusión/publicación | 2024 / 3 |
| Sector Empresarial | Automóviles |
| Sinopsis | Volkswagen Commercial Vehicles presents its new campaign “The movement that unites us”, which shows the renewed concept of the ID.Buzz model. The campaign designed by Ogilvy Barcelona features the popular song “Moving” by Spanish artist Macaco as its soundtrack. The campaign highlights the versatility of the vehicle and how it can adapt to different lifestyles and urban mobility needs. Luis Garcia de Oro, Creative Director of Ogilvy Barcelona, assures that "The message conveyed in the song 'Moving' fits perfectly with the spirit of ID. Buzz. It talks about a lifestyle that respects the planet and oneself, that is faithful to its origins while, at the same time, moves towards the future. This was the moment when we realised that 'Moving' had to be the song for the ID.Buzz, it couldn't be any other than Macaco." “The movement that unites us”, Volkswagen's new claim The brand has launched a new claim under the name “The movement that unites us”, for the new communication platform of Volkswagen Commercial Vehicles that was born with the intention to continue to expand a community called ‘The Originals’, where all owners of a Volkswagen van come together. A movement capable of uniting all the owners of the brand, whether they are delivery drivers, surfers, families, adventurers, or self-employed people. With the collaboration of Ogilvy Barcelona, in “The movement that unites us” the brand is driven from the past, with its iconic VW Bus or Transporter, to move towards the future. The world moves, and with it so do people's motivations and needs. We are moved by the same lifestyle, we are moved by the desire to explore... And in this movement, the brand highlights that we are never alone, because the community is a fundamental part of the movement that unites us. That is why companionship continues to be so important in ‘The Originals’ community. |
| Medio | Televisión |
| Duración | |
| Director ejecutivo de creación | Noelia Fernández |
| Video Production | HOGARTH |
| Postproducción | HOGARTH |
| Ejecutivo de cuentas | Andrea Fernandez |
| Communication | Christian Martínez |
| Media Agency | Remind-PHD |
| Director creativo | Luis García de Oro |
| Director artístico | Fani Cabrera |
| Director artístico | Emma Argemi |
| Director artístico | Pep Sanabra |
| Concepción / Redacción | Judith Ujaque |
| Director de cuentas | Marta Torres |
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