The Integrated Marketing Communications (IMC) degree was founded at Northwestern University Medill School. Here, you will learn to create innovative marketing communications strategies by working collaboratively with global companies to solve current marketing communications challenges.

In the full-time, part-time or online master’s program at Medill, you will:

• Develop insights that engage consumers to grow businesses
• Integrate brand communications across digital and traditional media platforms
• Analyze complex data to inform powerful brand communication strategies
• Produce social media strategies that drive measurable results 

As an IMC graduate, you will be a dynamic professional well versed in a consumer-centric, data-driven, integrated approach to marketing communications. Graduates pursue a wide variety of careers, many of which fall into the following areas:

• Brand strategy
• Digital and interactive marketing
• Marketing analytics
• Strategic communications
• Content marketing
• Media strategy 

Learn more at www.medill.northwestern.edu or contact us at 847-467-1882 or MedillGraduateAdmissions@northwestern.edu. We look forward to meeting you.