TítuloTrue 1
Agencia
Campaña True 1
Anunciante Volkswagen
Marca Volkswagen
Fecha de primera difusión/publicación
Sector Empresarial Automóviles
Filosofía We played with the medium itself. We turned the elements of the video-players into the road, the obstacles and even into the T-Cross (it was not a special intervention in the video-player, they were just videos that simulated that effect). During the launch of the new T-Cross, the client had already spent almost their entire budget doing the 60” TV ad. And there was little left for the tactical ads that would tell about the car features.
So, we decided to create an ad that was closer to zero cost. It was even mentioned the creation of all-type videos combined with features pictures (between us: a dreadful thought).

That’s why we created these short videos that use only motion graphics and sound design. - The graphics we created in the agency, therefore: no costs involved. - For the animation, we used the production company that has a monthly fee contract with the us and the client (they produce all banners and digital displays), so that had no extra cost for the client. - All we had to pay for, was the sound design that costed us R$10,000, roughly € 2,246.
Medio Interactivo
Duración
Marketing Director
Marketing Director
Marketing Director
Marketing Director
Media Team
Media Team
Media Team
Media Team
Media Team
Ejecutivo de cuentas
Ejecutivo de cuentas
Ejecutivo de cuentas
Responsable de la creación
Director ejecutivo de creación
Director ejecutivo de creación
Director ejecutivo de creación
Director ejecutivo de creación
Director ejecutivo de creación
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Productor de la agencia
Productor de la agencia
Productor de la agencia
Productor de la agencia
Productora
Productor ejecutivo
Productor
Animación
Empresa de creación sonora
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer

Trabajos recientes