TítuloAll Good
Agencia
Campaña all Good
Anunciante Henkel
Marca all
PostedAbril 2022
Sector Empresarial Productos de limpieza, jabones, detergentes
Sinopsis The guest has multiple brands of laundry care in their routine, but 80% of ‘all sales at Target come from AFC; opportunity to use masterbrand approach to build basket and drive portfolio sales. 
Filosofía Leverage the ‘all good campaign and emotionally connect with mom by creating a full-funnel approach that will reach her across the shopping journey. 
Problema ‘all brands had significant out-of-stock
issues during Spring months (Covid panic buying), which led to lost sales and share at Target. 
Resultado CATEGORY SHARE HAS INCREASED TO 4.9%
SALES HAVE GROWN +9.2% SINCE ALL MEDIA HAS GONE LIVE.
Results pending as media runs through 1/30/2021. 
Medio Televisión
Duración

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