| Título | Wedding |
| Agencia | Forsman & Bodenfors New York |
| Campaña | You'll Never Want To Stop Driving |
| Anunciante | BMW |
| Marca | BMW |
| Fecha de primera difusión/publicación | 2017 / 10 |
| Sector Empresarial | Automotor |
| Sinopsis | To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim. In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop). These occasions include wedding days, romantic walks on the beach and football games. In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to). In another interesting take, the creative uses the car as a comedic character or prop in the commercial. KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director The spots will run across broadcast & digital channels. |
| Medio | Televisión |
| Duración | |
| Producción musical | Extreme Music |
| Company Name | Sound Lounge |
| Responsable de la creación | Patrick Scissons |
| Director ejecutivo de creación | Chris Polychronopoulos |
| Director del grupo de creación | Frank Cartagena |
| Director del grupo de creación | Sam Shepherd |
| Director artístico | John Hagerty |
| Responsable de conceptos / redactor | Chris Wernikowski |
| Responsable de conceptos / redactor | Fanny Josefsson |
| Director artístico | Ilana Wolstein |
| Responsable de la producción | Madison Wharton |
| Content Producer | Daniel Roversi |
| Director of Business Affairs | Matthew Friday |
| Brand Strategy Director | Steve Gorski |
| Group Business Director | Socrates Papazoglou |
| Jefe de cuentas | Andrew Ames |
| Integrated Producer | Miriam Hamarneh |
| Productora | Papazoglou |
| Realizador | Eric Wareheim |
| Director de fotografía | Toby Irwin |
| Productor ejecutivo | Susanne Hargrove |
| Productor delegado | Bernard Rahill |
| Montaje | Beast Editorial |
| Montador | Merritt Duff |
| Productor ejecutivo | Melissa Lubin |
| Productor de la productora | Jennifer Gothard |
| Mixer | Tom Jucarone |
| Productor de la productora | Alicia Rodgers |
| Colorista | Tom Poole |
| Productor ejecutivo | Stuart Robinson |