McCann Paris

Neuilly sur Cedex, Francia
TítuloGirls of Paradise
BriefRadio commercials formed part of a larger campaign raising awareness of the violence inflicted on prostitutes. At its core was a website for a fake escort service called Girls of Paradise. All the girls on the site were thinly disguised versions of actual murder victims. The radio ads featured would-be clients contacting the service, only to be told the girl they wanted to see was either dead or seriously injured, often at the hands of her pimp. Abolish prostitution and stop the violence.
Campaña Girls Of Paradise
Anunciante Mouvement du Nid
Marca Mouvement du Nid
PostedSeptiembre 2016
Sector Empresarial Otros
Sinopsis The Mouvement du Nid is a nonprofit organization involved in the fight against prostitution and helps prostitutes escape a system that ultimately destroys them.
Medio Web Film
Producción de sonido
Productor de la agencia
Director ejecutivo de creación
Director ejecutivo de creación
Responsable de conceptos / redactor
Director artístico
Chief Executive Officer (CEO)
Comprador de arte
Comprador de arte
Director de proyectos

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