TítuloThe World’s Shortest Test Drive
Agencia
Campaña The World’s Shortest Test Drive
Anunciante Kia Motors
Marca Kia Sorento
Fecha de primera difusión/publicación
Sector Empresarial 4x4
Filosofía How many features of the 2019 Sorento can you showcase in just over 300 feet?

The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives.

The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
Medio Televisión
Duración
Founder / Chairman
President
Director ejecutivo de creación
Group Creative Director/Art Director
Group Creative Director/Copywriter
Responsable de conceptos / redactor
Director artístico
Managing Director of Broadcast Production
Business Affairs Director
Associate Business Affairs Manager
Communication Planner
Associate Director of Project Management
Director de proyectos
Creative Resource Manager
Managing Director
Director de cuentas
Management Supervisor
Account Executive Assistant
Account Coordinator
Product Information Manager
Managing Director, Integrated Production
Executive Digital Producer
Productor digital
Management Supervisor, Digital
Digital Account Executive
Productora
Realizador
Managing Director/Executive Producer
Productor ejecutivo
Productor
Director de fotografía
Montador
Editorial Executive Producer

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