TítuloNescafé Reconnect
Agencia
Campaña Nescafé Reconnect
Anunciante Nescafé
Marca Nescafé
Fecha de primera difusión/publicación
Sector Empresarial Café, té, bebidas a base de chocolate calientes, preparados para el desayuno
Sinopsis While there’s no cure for Alzheimer’s, Nescafe set out to predict and prevent the disease with memory stimulation that reconnects seniors with loved ones. Knowing that 70% of seniors now using Internet on a daily basis, Nescafe created a tool that replaces online media banners with a message and a picture taken by a relative. “Hey Grandpa, do you remember this place?” pops up on screen with a photo. In one click, seniors can reply to the sender, recreate contact, and stimulate their memories.


Seventy percent of seniors hop online on a daily basis, making it the perfect medium to reach out to this community with a clever campaign. Nescafe created a tool that replaces online media banners with a message and a picture taken by a relative. When users click on popup photos, they can instantly reply their loved one’s message. Not only does this campaign create a social bond between generations, but regularly training and stimulating the memory can help prevent the first symptoms of Alzheimer’s disease.

Medio Interactivo
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Production Company
Responsable de la creación
Director ejecutivo de creación
Director creativo
Creative
Creative
Creative
Executive Director
International Business Director
Responsable de cuentas de agencia
Digital Project manager
Digital Project Executive
President & CEO production France
Head of TV production
Producer
Producer
Director
Technical manager

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