Información de Contacto
C-Space 37-45 City RoadLondon EC1Y 1AT
Reino Unido
Teléfono:
+44 20 7584 5033
Sitio Web:
www.mullenloweglobal.com
David Swaebe
Global Chief Growth Officer, MullenLowe Global
Basic Info
Competencias principales:
Todo en uno, Digital, Móvil, Redes Sociales, E-Commerce, SEO, Web Design, Marketing Services, Promoción de ventas / Punto de Venta, Marketing directo, Experiential, Branded Content/Entertainment, Investigación de Mercado / Asesoría, Marketing Technologies / Analytics, Relaciones Públicas, Comunicación Corporativa, Contratación / Motivación, Crisis Communication, Public Affairs, Eventos / Patrocinio, Design, Branding/Celebrity endorsement, Strategy and Planning, Sanidad, Finanzas, Industria, Tecnología, Servicios en línea, Negocio a negocio, Servicio público / Interés, Responsabilidad social corporativa, Distribución, Actividades recreativas, Belleza, Moda, Artículos de Lujo, Viajes y Turismo, Consumer
Fundada en: 1981
Empleados: 4500
Premios: 1072
Creaciones: 354
Competencias principales:
Todo en uno, Digital, Móvil, Redes Sociales, E-Commerce, SEO, Web Design, Marketing Services, Promoción de ventas / Punto de Venta, Marketing directo, Experiential, Branded Content/Entertainment, Investigación de Mercado / Asesoría, Marketing Technologies / Analytics, Relaciones Públicas, Comunicación Corporativa, Contratación / Motivación, Crisis Communication, Public Affairs, Eventos / Patrocinio, Design, Branding/Celebrity endorsement, Strategy and Planning, Sanidad, Finanzas, Industria, Tecnología, Servicios en línea, Negocio a negocio, Servicio público / Interés, Responsabilidad social corporativa, Distribución, Actividades recreativas, Belleza, Moda, Artículos de Lujo, Viajes y Turismo, Consumer
Fundada en: 1981
Empleados: 4500
Premios: 1072
Creaciones: 354
MullenLowe Global
C-Space 37-45 City RoadLondon EC1Y 1AT
Reino Unido
Teléfono:
+44 20 7584 5033
Sitio Web:
www.mullenloweglobal.com
David Swaebe
Global Chief Growth Officer, MullenLowe Global
My Most Immortal Ad: Jose Miguel Sokoloff
The Immortal Awards juror and Global President of MullenLowe Group picks an ad that never fails to make him smile
In the run-up to this year’s Immortal Awards, our jurors will each select an ad that they believe deserves the title of Immortal. Jose Miguel Sokoloff, Global President of MullenLowe Group and CCO of MullenLowe Group UK, is next up in the series with Volkswagen’s ‘The Force’ ad…
Volkswagen ‘The Force’ (Deutsch, 2011)
There are many things that make this ad immortal. It has an incredible use of celebrity, it’s charming, magical, innately human and will never go out of fashion. It has deep roots embedded in culture, the right sound – timeless music by John Williams – and it will always make you smile.
All things considered, there is a more specific reason why this is the top of my list. It’s not only immortal to our industry, but to the general public too. Anyone who watched the 2011 Super Bowl will remember that ad. Even the customs officials in the United States knew exactly what I was talking about when I said “I work in advertising… The kind of advertising that makes ads like the Darth Vader one for Volkswagen.”
If that’s not reason enough to make it one of the greatest ads our industry has ever produced, then I don’t know what is.
This article was first published on lbbonline.com
The post My Most Immortal Ad: Jose Miguel Sokoloff appeared first on MullenLowe Group.