Información de Contacto


London EC1Y 1AT
Reino Unido
Teléfono: (+44) 20 7584 5033

Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Teléfono: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Basic Info

Competencias principales: Todo en uno, Digital, Móvil, Redes Sociales, E-Commerce, SEO, Web Design, Promoción de ventas / Punto de Venta, Marketing directo, Experiential, Branded Content/Entertainment, Marketing Technologies / Analytics, Compra de Medios / Planificación, Comunicación Corporativa, Contratación / Motivación, Crisis Communication, Public Affairs, Eventos / Patrocinio, Branding/Celebrity endorsement, Strategy and Planning

Fundada en: 1981

Empleados: 6400

Premios: 778

Creaciones: 271

Clientes: 53

Competencias principales: Todo en uno, Digital, Móvil, Redes Sociales, E-Commerce, SEO, Web Design, Promoción de ventas / Punto de Venta, Marketing directo, Experiential, Branded Content/Entertainment, Marketing Technologies / Analytics, Compra de Medios / Planificación, Comunicación Corporativa, Contratación / Motivación, Crisis Communication, Public Affairs, Eventos / Patrocinio, Branding/Celebrity endorsement, Strategy and Planning

Fundada en: 1981

Empleados: 6400

Premios: 778

Creaciones: 271

Clientes: 53

MullenLowe Group


London EC1Y 1AT
Reino Unido
Teléfono: (+44) 20 7584 5033
Alex Leikikh

Alex Leikikh

Global Chief Executive Officer, MullenLowe Group
Naomi Troni

Naomi Troni

Global Chief Growth Officer, MullenLowe Group
James Fox

James Fox

Global Chief Strategy Officer, MullenLowe Group
Jose Miguel Sokoloff

Jose Miguel Sokoloff

President of MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK
Hugh Doherty

Hugh Doherty

Chief Financial Officer & Chief Operations Officer, MullenLowe Group
Helen Bell

Helen Bell

Unilever Chief Operating Officer, MullenLowe Group
Vincent Digonnet

Vincent Digonnet

APAC Chief Executive Officer, MullenLowe Group
Francisco Samper

Francisco Samper

President, MullenLowe Group Latin America & Co-Chairman and Chief Executive Officer, MullenLowe SSP3

Teléfono: (+44) 1 605-8000

Anthony Hopper

Anthony Hopper

Global Chief Executive Officer, MullenLowe Open
John Moore

John Moore

Global President, MullenLowe Mediahub
Aaron Reitkopf

Aaron Reitkopf

Global Chairman, Mullenlowe Profero
Lee Newman

Lee Newman

Chief Executive Officer, MullenLowe U.S.
Mark Wenneker

Mark Wenneker

Chief Creative Officer, MullenLowe U.S.
Jeremy Hine

Jeremy Hine

CEO, MullenLowe Group UK

Just Alright Doesn’t Fly Here

THE ‘JUST ALRIGHT’ BROTHERS PERSONIFY ALL THAT’S WRONG WITH MODERN FLYING IN JETBLUE’S LATEST ADS

Campaign by MullenLowe highlights the airline’s customer service credentials

The Wright Brothers might have invented flying, but in JetBlue’s latest ad campaign it’s their crappy alter-egos, the Just Alright brothers, who represent everything that’s wrong with modern flying.

In the ads, which include some 15 second 1920s-style “silent movies,” the Laurel and Hardy-esque pair tell customers the journey will last “as long as we’re in the air,” they let the phone ring till it stops, and they don’t want you eating on the plane if they can help it.

The tagline of the campaign is “Just Alright doesn’t fly here” and the message is that don’t worry, other airlines might treat you like this but JetBlue won’t. Among other things, the ads, directed by Tim Bullock via Ruffian, highlight JetBlue’s better legroom, customer service and superior snacks and entertainment.

Created by MullenLowe, the work is the first major brand campaign by the airline since 2013, when it used pigeons to symbolize the woes of air travelers. It also comprises out of home and digital ads. It’s being rolled out as JetBlue is restyling its Airbus A320 aircraft and just before its first A321neo goes into service.

This article was originally published on Ad Age

The post Just Alright Doesn’t Fly Here appeared first on MullenLowe Group.