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C-Space 37-45 City Road
London EC1Y 1AT
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Teléfono: +44 20 7584 5033

David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Basic Info

Competencias principales: Todo en uno, Digital, Móvil, Redes Sociales, E-Commerce, SEO, Web Design, Marketing Services, Promoción de ventas / Punto de Venta, Marketing directo, Experiential, Branded Content/Entertainment, Investigación de Mercado / Asesoría, Marketing Technologies / Analytics, Relaciones Públicas, Comunicación Corporativa, Contratación / Motivación, Crisis Communication, Public Affairs, Eventos / Patrocinio, Design, Branding/Celebrity endorsement, Strategy and Planning, Sanidad, Finanzas, Industria, Tecnología, Servicios en línea, Negocio a negocio, Servicio público / Interés, Responsabilidad social corporativa, Distribución, Actividades recreativas, Belleza, Moda, Artículos de Lujo, Viajes y Turismo, Consumer

Fundada en: 1981

Empleados: 4500

Premios: 1072

Creaciones: 352

Competencias principales: Todo en uno, Digital, Móvil, Redes Sociales, E-Commerce, SEO, Web Design, Marketing Services, Promoción de ventas / Punto de Venta, Marketing directo, Experiential, Branded Content/Entertainment, Investigación de Mercado / Asesoría, Marketing Technologies / Analytics, Relaciones Públicas, Comunicación Corporativa, Contratación / Motivación, Crisis Communication, Public Affairs, Eventos / Patrocinio, Design, Branding/Celebrity endorsement, Strategy and Planning, Sanidad, Finanzas, Industria, Tecnología, Servicios en línea, Negocio a negocio, Servicio público / Interés, Responsabilidad social corporativa, Distribución, Actividades recreativas, Belleza, Moda, Artículos de Lujo, Viajes y Turismo, Consumer

Fundada en: 1981

Empleados: 4500

Premios: 1072

Creaciones: 352

MullenLowe Global

C-Space 37-45 City Road
London EC1Y 1AT
Reino Unido
Teléfono: +44 20 7584 5033
David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

MullenLowe U.S. Wins TaxAct

MullenLowe U.S. embarks on disruptive brand campaign for TaxAct as new AOR

A multimedia drive is scheduled to launch in early 2020, coinciding with tax-preparation season.

MullenLowe U.S. will lead the creative charge for TaxAct as its agency of record.

The duo is already working on a disruptive new brand campaign designed to inspire and engage consumers looking for innovative solutions to simplify the tax-preparation process.

“We have big ambitions and growth goals for the TaxAct brand, and we’re excited to have a new agency partner who shares our passion and belief in the power of breakthrough creativity to propel businesses,” said Michelle Hagen, chief marketing officer at TaxAct.

“MullenLowe presented an idea that is provocative, is progressive, and aligns with our brand purpose of empowering people in the complex tax-preparation process.”

It follows a competitive agency review which kicked off in June.

The pitch was led by Janet Bustin, founder of Myzyme, a marketing consultancy based in Dallas, Texas.

TaxAct will be working with MullenLowe’s New York–based team, including President Kelly Fredrickson, Managing Director Rebekah Pagis, Executive Creative Directors Dave Weist and Tim Vaccarino, and Head of Strategy Jonny Gadd.

A multimedia campaign is scheduled to launch in early 2020, coinciding with tax-preparation season.

“The independent spirit of TaxAct was a real magnet for us,” said Fredrickson. “They have a strong challenger mentality. It’s an exciting brief and opportunity for our strategic and creative thinkers, and it’s very gratifying to have the work we presented during the pitch be selected to go to market.”

This article was originally published on Campaign US

The post MullenLowe U.S. Wins TaxAct appeared first on MullenLowe Group.