TítuloKnow Your Times
Agencia
Campaña Know Your Times
Anunciante The Times & The Sunday Times
Marca The Times & The Sunday Times
Fecha de primera difusión/publicación
Sector Empresarial Periódicos, revistas, libros
Sinopsis The latest campaign from The Times & The Sunday Times, developed by News UK’s dedicated agency Pulse Creative, part of The&Partnership, invites people to discover the wealth of stories and award-winning features offered with a digital subscription to the world-famous title. The integrated campaign, which will run from May 22nd to June 12th across TV, VOD, Radio, Cinema, Digital, Social and OOH is written to coincide with the easing of lockdown restrictions and the gradual reopening of society. The brand is seeking to capitalise on a shift in the public’s mindset by showing the breadth of content The Times & The Sunday Times delivers; the campaign highlights the core strengths of news, politics and hard-hitting investigations, as well as topics such as sport, the environment, fashion, food, and design. As part of the business’s focus on growing its digital subscriber base, the campaign invites the audience to ‘Get more of The Times and The Sunday Times for less than £1 a day with a digital subscription’.
Medio Integrated Media/360 Activation
Duración
Sonido
Agency
Director ejecutivo de creación
Miembro del equipo creativo
Miembro del equipo creativo
Head of Design
Montador
General Manager
Chief Strategy Officer
Business Director
Director de proyectos
Director de proyectos
Media Lead
Media Account Director
Productor de la agencia
Sound Engineer

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