| Sinopsis | Lucky Saint beer launched as premium and progressive brewer of alcohol-free beer Work of world-renowned photographer Rankin used in campaign OOH advertising campaign created by Karmarama Karmarama have created a striking out of home campaign for new alcohol-free beer brand, Lucky Saint. The launch campaign features iconic black and white images of a saintly nun drinking a Lucky Saint Unfiltered Lager and a cryptic Bible verse. The lines in the posters include ‘1 Peter 5:8’ – a reference to a passage from the Bible “Be Sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about, seeking whom he may devour:” Lucky Saint was created by founder Luke Boase with one distinct priority – flavour. The beer is independently brewed in Bavaria and is available in a host of venues across London’s premium on-trade. Boase said of the launch, “I wanted to change how the world thought about alcohol-free beer so I shared the idea of an alcohol-free beer worth drinking with some industry folk and they told me I’d be better off making fizzy drinks. 2 years, 3 countries, and 6 brewers later and Lucky Saint is here” The photography for the campaign was shot by world-renowned photographer, Rankin. Nik Studzinski, Chief Creative Officer at Karmarama said of the work “We’re delighted to work with Lucky Saint, and with Rankin, to create such beautiful, iconic images that reflect the quality of the brand.” Karmarama were recently appointed by Lucky Saint without a pitch. |
