|Título||Save It Like Safe Hands Book|
|Campaña||Save It Like Safe Hands|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Páginas de internet (excluyendo ISPs)|
|Sinopsis|| As part of Plusnet’s Yorkshire Day campaign to encourage the nation to ‘save the Yorkshire way’, Plusnet and Karmarama, part of Accenture Interactive, have partnered with David Seaman to publish ‘Save it Like Safe Hands’ – a Yorkshireman’s guide to value.|
As a brand with a proud Yorkshire heritage, Plusnet wanted to mark the little-known Yorkshire Day (Aug 1) with a campaign that would inspire the rest of the nation to enjoy occasion and think more Yorkshire when it comes to their spending.
Inspired by the famous Yorkshire eye for a bargain, we worked with one of the county’s favourite sons, legendary goalkeeper and master of saves David Seaman to share stories and savvy saving soundbites from his life in God’s Own Country.
The e-book will launch on Amazon ahead of Yorkshire Day and is illustrated with quirky images of David throughout the years with chapters including:
The Savvy Speaker: How to talk your way to a good deal the friendly Yorkshire Way. As David says, “every ‘no’ is a step further towards a ‘yes’”
Bagging a Bargain: David’s ultimate tips for shopping around, comparing prices, and never paying more than you have to
Knowing Your Worth: How repeat custom and loyalty equals friendly freebies – from getting to know your butcher to out-dealing a dealer
Turning Pennies to Pounds: How David’s Yorkshire upbringing helps him make every day small savings and turn pennies into pounds (did you know you can get two brews from a teabag?)
|Medio||Publicidad en revistas|