Campaña #WeCanDoIt
Anunciante Microsoft
Marca LinkedIn
Fecha de primera difusión/publicación
Sector Empresarial Páginas de internet (excluyendo ISPs)
Sinopsis Launching in time for International Women’s Day on the 8th March, the campaign will see LinkedIn bring together influencers and its community to share content that helps and supports women, creating global engagement across the platform. The campaign launches across PR, social, above the line and through influencer activity, as well as Linkedin’s owned channels: LinkedIn News, LinkedIn Learning, LinkedIn Marketing and LinkedIn Employee Resource Groups.
The launch comes as Linkedin’s data shows Covid-19 has disproportionately impacted women’s careers. Women’s jobs are more vulnerable than men’s and women have been hired at a lower rate since the pandemic. Additionally, women’s careers have been more adversely affected by disruptions to jobs in retail, travel, leisure and that women were less likely to work in remote-ready roles. Significantly, women around the world applied to 11% fewer jobs compared to men in 2020*.
Medio Web Film
Director Jessie Ayles
Producer Maxine Denton
Production Manager Lisa Apsey
Exec Producer Greta Wynn-Davies
Group Creative Director Christine Turner
Creative Tom Lee
Head of Planning Nicky Vita
Planner Hattie Bottom
Senior Account Director Sam Daniels
Account Director Stephanie Treffers
Senior Account Manager Ben Wyver

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