| Título | Always Re |
| Agencia | VCCP New York |
| Campaña | Always Re |
| Anunciante | White Claw Hard Seltzer |
| Marca | White Claw |
| Fecha de primera difusión/publicación | |
| Sector Empresarial | Publicidad y comunicación |
| Sinopsis | White Claw® Hard Seltzer’s latest campaign promotes the launch of their newest product, White Claw® Hard Seltzer REFRSHR™ Lemonade. The campaign celebrates innovation and reinvention, introducing a new look and feel for White Claw, including new packaging and design. The 30 second spot kicks off a larger campaign showcasing three innovators at work on their craft, each handpicked to demonstrate the way they reinvent, recreate and reimagine music, fashion and sport, channeling White Claw’s own reinvention of the classic lemonade beverage. The spot offers a street style aesthetic in black and white overlayed by yellow graphics, reflecting the packaging design to a tee. |
| Filosofía | White Claw is on a mission to reinvent classic categories with the introduction of REFRSHR™ Lemonade - a refreshing balance of authentic flavors with unique hints of fruit. We’re pushing the boundaries of hard seltzer for a new way to enjoy the classic lemonade beverage. |
| Problema | Since launching 5 years ago, White Claw has experienced monumental growth and established itself as the true category leader. But, with a flood of competitors in the category, White Claw has started expanding its portfolio into bold, unique flavors and fresh takes on classics. White Claw is on a mission to reinvent classic categories with REFRSHR, create products that can be enjoyed by diverse audiences, and bring more people into our relentless pursuit of better. |
| Resultado | A creative, 30-second spot as part of a larger campaign to debut a new look and feel for White Claw. The spot showcases three innovators at work on their craft, showcasing their creativity and unique approaches to their art. The creators were each handpicked to demonstrate the way they reinvent, recreate and reimagine music, fashion and sport, channeling White Claw’s own reinvention of the classic beverage. The spot is set to Curtis Waters’, “Stunnin’,” with a street style aesthetic in black and white overlayed by yellow graphics, reflecting the packaging design to a tee. |
| Medio | Web Film |
| Duración | |
| Mercado | Estados Unidos |
| Banda Sonora | Curtis Waters’, “Stunnin’” |
| Advertising Agency | VCCP New York |
| Vice President, Global Brand Director, White Claw | Gisela Rule |
| Chief Marketing Officer (CMO), White Claw | John Shea |
| Head of Global Brand Communications, White Claw | Florian Gniech |
| Director of Social Media & PR, White Claw | Maya McDonald |
| Brand Manager, White Claw | Megan Walker |
| Executive Creative Director, VCCP | RAY DEL SAVIO |
| Creative Director, VCCP | Adolfo Alcala |
| Senior Art Director, VCCP | BRITTANI KELZENBERG |
| Senior Copywriter, VCCP | Sarah Sutton |
| Retail Design Director, VCCP | PHIL TEE |
| Global Client Lead | Philip Higham |
| Group Account Director, VCCP | Jordan Wood |
| Account Director, VCCP | Noelle Mulholland |
| Account Manager, VCCP | Emily Inzero |
| Chief Strategy Officer, VCCP | Jonny Shaw |
| Strategists, VCCP | Luke Alexander-Grose & Muenfa Lewis |
| Head of Production, VCCP | Matt Nowak |
| Creative Producer, VCCP | Molly Ross |
| Production House | Brand New School |
| Creative Directors/ Director | Scott Uyeshima |
| Creative Directors/ Director | Daniel Uribe |
| Director artístico | Sebastian Camden |
| Designer | Justin Harder |
| Designer | Klopas Oei |
| Designer | Neil Jackson |
| Designer | Federico Reano |
| Designer | Yoon Lee |
| Animators | ABI FAIRFAX, CHARLES DESMARAIS, ERIC SCHNELL, FELIX HEMSTADIUS, JAMES VOGEL, PETER KEARNEY, SEBASTIEN CAMDEN, SARAH SHAE WERBER, SEONG YEOP SIM, CAMERON REYES |
| 2D Lead | Gerald Mark Soto |
| 2D Lead | Matt Yeomans |
| Storyboards | Will Rosado |
| CG/VFX Supervisor | Billy Maloney |
| CG/VFX Supervisor | Blake Huber |
| 3D Artist | Neil Jackson |
| 3D Artist | Peter Kearney |
| Compositor | Alexis Jo |
| Montador | Andrew Polich |
| Montador | Eric Greenburg |
| Assistant Editor | Justin Childress |
| Assistant Editor | Luke Buckley |
| Lighters | Andy Kim |
| Colorista | Asa Fox |
| Audio Mixer | Heard City |
| CCO | Jonathan Notaro |
| Managing Partner | Devin Brook |
| Productor ejecutivo | Garrett Braren |
| Responsable de la producción | Tita Poe |
| Productor | Chris Tuason |
| Productor | Kurt Kim |
| Productor | Theresa Lee |
| Production Coordinator | Sam Brockschmidt |
| Live Action Line Producer | Robin Spears |
| Live Action DOP | Lidia Nikonova |
| Live Action - 1st AD | Niko Philipides |
| Live Action - Production Designer | Chris Beltran |
| Live Action - Wardrobe Stylist | Bic Owen |
| Live Action - HMU Stylist | Z'dra Jaye |