TítuloThe Chemo Show
Campaña Humanising Health
Anunciante Teva
Marca Teva
Fecha de primera difusión/publicación
Sector Empresarial Salud y productos farmacéuticos
Sinopsis The moving film grants us a glimpse into one patient’s day of chemotherapy. As she sits in the hospital, she seeks out quiet comfort from her companion and photos of loved ones on her phone, but the sense of isolation is palpable. Suddenly, while she undergoes treatment, the lights grow warm and dim, and the curtains opposite her are opened to reveal a young singer ahead of a glittering backdrop. A series of joyful performers follow in sequined sequence, bringing a heartfelt smile to the patient’s face as she is transported to another world.
Filosofía Great Guns’ director Duncan Christie has collaborated with VCCP Health, for pharmaceutical company Teva to capture the magic of ‘The Chemo Show’, a spot that demonstrates how spirit-raising interactions can lighten the tiring monotony of chemotherapy. The campaign is designed to encourage entries into Teva’s Humanizing Health awards, which support initiatives that go beyond medicine alone to improve life for people with chronic conditions.
Medio Integrated Media/360 Activation
Director de publicidad
Director de publicidad
Director de publicidad
Director ejecutivo de creación
Director creativo adjunto
Director creativo adjunto
Business Director
Senior Account Manager
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Productor ejecutivo
Casting Director
Director de fotografía
Jefe de decorados
Sound Designer
Compositor de música

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