| Título | Owned By You. Right By You. |
| Agencia | VCCP |
| Campaña | Owned By You. Right By You. |
| Anunciante | Co-Op |
| Marca | Co-Op |
| Fecha de primera difusión/publicación | 2024 / 7 |
| Sector Empresarial | Venta al detalle, distribución y cadenas de restaurantes |
| Sinopsis | Co-op may have been born in 1844, but it is a true business made for today: owned by the people, for the people.The new brand proposition Owned by You, Right by You was born to tell the Nation why Co-op is different and how it brings value to its members.We launched on ITV with our hero 60”. In collaboration with production company, Blinkink, the work was created using stop-motion animation, with hundreds of frames actually being printed and cut through the receipt printer, and then shot on film. |
| Medio | Televisión |
| Duración | |
| Empresa de creación sonora | 750mph |
| Producción musical | Finger Music |
| Director ejecutivo de creación | Chris Birch |
| Director ejecutivo de creación | Jonny Parker |
| Managing Partner | Emma Whitmarsh |
| Business Director | Victoria Ellis |
| Director de cuentas | Ness Burns |
| Director de cuentas | Harriet Sweetman |
| Head Of Planning | Jenny Nichols |
| Planning Director | Nathan Velayudhan |
| Agency TV Producer | Alessia Small |
| Design Director | Tom Loach |
| Media Strategy | Chris Davis |
| Media partnership | Claudia Hall |
| Media partnership | Charis Jellett |
| Media partnership | Dania Souli–Vounisiou |
| Digital Media Lead | Rebecca O’Mahoney |
| Digital Media Lead | Rishab Jolly |
| Productora | Blinkink |
| Realizador | Sam Gainsborough |
| Productor ejecutivo | Bart Yates |
| Productor | Sarah Mavity |
| Director de fotografía | Ronnie McQuillan |
| Director artístico | Gordon Allen |
| Efectos especiales | Stephen McNally |
| VFX Editor | Simone Ghilardotti |
| Postproducción | Absolute Post |
| Colorista | Juliette Wileman |
| Sound Designer | Sam Ashwell |
| Sound Designer | Lucas Trigg |
| Postproducción | Girl&Bear |
| Postproducción | Agne Acute |
| Montador | Gus Melton |
| Montador | Tom James |
| Empresa de creación sonora | Sean Mahoney |
| Empresa de creación sonora | Stuart Allen-Hynd |
| Grade | Syd Harvey |
| Fotógrafo | Colin Campbell |
| Director artístico | James Hodson |
| Director artístico | Jason Keet |
| Responsable de conceptos / redactor | Adam Sears |
| Responsable de conceptos / redactor | Ben Evans |
| Director artístico | Adam Sears |
| Director artístico | Ben Evans |
| Responsable de cuentas de agencia | Harriet Wilkinson |
| Productor de la agencia | Zoe Bell |
| Media Buying Agency/Media Planner | Carat UK |
| Account Leadership | Flora Kong |
| Account Leadership | Simon Mayfield |
| Media/Comms Team | Kate Burrows |
| Media/Comms Team | Bella Smith |
| AV Manager | Alex Sturgess |
| AV Manager | John McNamee |
| Stop Frame Animator | Andy Biddle |
| 2D Animation | Reg Isaac |
| Photographer's Agent | Gill Turner |
| Brand Identity | SomeOne |
| Founder | Gary Holt |
| Director ejecutivo de creación | Gary Holt |
| Director creativo | Shaun Turnbull |
| Account Service | Beth Baines |
| Designer | Lucy Richardson |
| Designer | James Bell |
| Senior Copywriter | Jason Keet |
| Senior Copywriter | James Hodson |