| Título | Dogs don't care what they eat, Naturo do |
| Agencia | VCCP |
| Campaña | Dogs don't care what they eat, Naturo do |
| Anunciante | Mackle Petfoods |
| Marca | Naturo |
| Fecha de primera difusión/publicación | 2024 / 8 |
| Sector Empresarial | Comida para mascotas, productos y servicios para el cuidado de animales domésticos |
| Sinopsis | The UKʼs number one natural wet dog food brand* Naturo is launching its biggest campaign yet: ‘Dogs don’t care what they eat, Naturo do’ by newly appointed agencies VCCP Media and global content creation studio Girl&Bear. The campaign spans across TV, BVOD, social and digital, and aims to drive brand awareness through a media strategy led by VCCP Media. It targets dog owners who already care about nutrition and take an active interest in the food that they’re giving their families - but possibly haven’t considered that there’s a simple, natural alternative that can feed furry family members at an affordable price. The campaign aims to cut through in a highly contested category by tapping into a simple truth. Whilst dogs are amazing, they aren’t always as picky as Naturo when it comes to their diet. The campaign will playfully remind pet parents that whilst dogs will happily eat socks, slippers or the TV remote, Naturo takes meticulous care and attention when it comes to pet nutrition. The strategy behind the campaign was to be ‘deliberately disruptive’: instead of talking about ingredients or health benefits, Naturo hones in on all the things dogs shouldn't eat to prove a cheeky point. The campaign will run in the UK and ROI, and is the first to launch after VCCP Media and Girl&Bear won a competitive pitch process in April. |
| Medio | Televisión |
| Duración | |
| Advertising Agency | VCCP |
| Director ejecutivo de creación | Jim Thornton |
| Business Director | Claire Young |
| Productora | Bear Grylls |
| Productora | Girl&Bear |
| Realizador | Trevor Melvin |
| Montador | Tom James |
| Productor ejecutivo | Ed Rosie |
| Post | Bear Grylls |
| Post | Girl&Bear |
| Postproducción | Vanessa Troop |
| Audio Post | Bear Grylls |
| Audio Post | Girl&Bear |
| Sound Engineer | Emily Vizard |
| Fotógrafo | Ed Roe |
| Responsable de conceptos / redactor | Daniel Glover-James |
| Director artístico | Elias Torres |
| Production lead | Zoe Bell |
| Productor de la agencia | Jimmy Watson |
| Agency Content Producer | Jess Cross |
| Media Buying Agency/Media Planner | VCCP Media |
| Chief Executive Officer (CEO) | James Shoreland |
| Chief Strategy Officer | Will Parrish |
| Planning Manager | Simon Jenkins |
| Media Planner | Freddie McTavish |
| Colorista | Syd Harvery |
| Social Content Strategist | Becky Harrison |