Insights from the agency VCCP

    VCCP Media has been appointed as lead agency partner across strategy, media planning and buying with a performance focus as well as SEO for the UK and Ireland branches of the doughnut company and coffee chain, Krispy Kreme after a three-way competitive pitch. VCCP Media will play a key r… leer más

  Today the nation’s number one-selling hard seltzer, White Claw, is launching a new global integrated campaign, The Next Wave in Town with the ambition to build the brand and drive awareness. The campaign will launch first in the UK and the hard seltzer brand worked with global agency of r… leer más

  Today the reusables brand, Chilly’s is launching ‘Flip The Ordinary’, a campaign to introduce its new Series 2 Flip bottle to the UK market and attract a new, younger and more active audience to the brand. The campaign comes after Chilly’s appointed VCCP London as its lead agency partner … leer más

  Reigniting the hotly contested debate that previously divided the nation, Walkers is launching a sequel to its famous #CrispIN OR #CrispOUT campaign, with the help of global agency of record, VCCP. Research has shown that whilst 68%of Brits enjoy the occasional bag of crisps with their sa… leer más

  Today the nation’s favourite chocolate brand, Cadbury, is launching a campaign to un-advertise its highly anticipated limited edition Cadbury Twirl Mint bar. The new limited-edition bar is a delicious new take on the iconic Twirl, infused with mint in the velvety layers the chocolate bar … leer más