Insights from the agency VCCP

According to a new research from VCCP London, ‘Hard Times, Strong Brands’, Brits are working hard to protect the things they enjoy most in life, choosing to spend any spare cash on the non-essential rather than on essentials with preservation of their mental health a key driver for many Peo… leer más

The global challenger network for challenger brands, has today announced a series of promotions, further strengthening its award-winning planning department and growing its local and international planning capabilities. With immediate effect, Michael Lee is elevated to the newly created rol… leer más

Looking ahead to the winter of football about to kick off, the well-loved dairy brand, Müller, today launches ‘Full On’, the brand’s first Müller Rice advertising campaign in five years. Inspired by the iconic 90’s song by Vanilla Ice, Müller Rice has teamed up with footballer, Declan Rice,… leer más

Cadbury taps into the nation’s generosity as it launches its iconic Secret Santa Postal Service enabling people to send Cadbury chocolate secretly to someone special for free  Bigger than ever before, this year Cadbury will give away 120,000 bars of chocolate through hundreds of static … leer más

VCCP Group, the challenger network for challenger brands, today announced Robert Wills as their first New York Chief Marketing Officer. The newly created role comes as VCCP continues to spread its wings in the North American market. Robert joins directly from VCCP’s headquarters in London w… leer más