TítuloHeroes of the Night
Campaña Heroes of the Night
Anunciante AB Inbev
Marca Beck's
Fecha de primera difusión/publicación
Sector Empresarial Cervezas, sidras, cervezas ligeras
Sinopsis We developed the first mobile app using user-generated, real-time data from WhatsApp group chats to turn you and your friends into heroes of a legendary comic. Every comic is fully customizable and a unique piece of creativity, based on geo- and time-specific context provided by WhatsApp. The time the message is sent determines the time shown on the clocks in the comic! And the location of your night out is reflected in the comic’s title header – for example taking the shape of the Frankfurt skyline or the Hamburg harbor. How we did it? We applied Machine-Learning-based character and image assignment (message sentiment & content) to automatically bring every message to life in shape of a comic hero statement. 10 heroes with a different character each, resembling typical night out personalities in your group of friends: the well-dressed charmer, the talkative one, the diva, and so on.
Medio Case Study
Director de publicidad
Director de publicidad
Global Chief Creative Officer
Director ejecutivo de creación
Director ejecutivo de creación
Managing Partner
Design Director
Director creativo
Responsable de conceptos / redactor
Management Supervisor
Responsable de cuentas de agencia
Director artístico
Comprador de arte

Trabajos recientes