Título | Waste of Food/Hunger |
Agencia | Serviceplan Campaign |
Campaña | New Spiegel Online |
Anunciante | Der Spiegel Verlag |
Marca | Spiegel Online |
Fecha de primera difusión/publicación | 2020 / 1 |
Sector Empresarial | Prensa, medios e información en línea |
Filosofía | The focus of the creative implementation is to take up topics of current affairs and to look at them from different perspectives |
Problema | The new brand communication follows the SPIEGEL DNA: like no other German media brand, DER SPIEGEL stands for independent investigative journalism. It enables its readers to look behind the façade of the superficial news world, provides background information and classifies. Thus, it holds up a mirror to society and confronts the leaders of this world with their actions. In a clever double entendre, the campaign plays on the meaning of ‘Spiegel’ (Mirror), by mirroring major news stories visually. |
Medio | Prensa y publicaciones |
Director de publicidad | Christine Ortin |
Director de publicidad | Anja zum Hingst |
Diretor Geral de Criação | Leif Johannsen |
Diretor Geral de Criação | Patrick Matthiensen |
Managing Director | Lars Holling |
Consultant | Ann-Kathrin Frohloff |
Consultant | Lennard Bahr |
Strategist | Sarah Perlick |
Strategist | Kathrin Kaufmann |
Director artístico | Jonas Carstens-Juretzka |
Director artístico | Sarah Mosbacher |
Director artístico | Stefanie Hilker |
Responsable de conceptos / redactor | Nicolas Egeler |
Responsable de conceptos / redactor | Max Seidler |