TítuloMen/Euros
Agencia
Campaña New Spiegel Online
Anunciante Der Spiegel Verlag
Marca Spiegel Online
Fecha de primera difusión/publicación
Sector Empresarial Prensa, medios e información en línea
Filosofía The focus of the creative implementation is to take up topics of current affairs and to look at them from different perspectives
Problema The new brand communication follows the SPIEGEL DNA: like no other German media brand, DER SPIEGEL stands for independent investigative journalism. It enables its readers to look behind the façade of the superficial news world, provides background information and classifies. Thus, it holds up a mirror to society and confronts the leaders of this world with their actions. In a clever double entendre, the campaign plays on the meaning of ‘Spiegel’ (Mirror), by mirroring major news stories visually.
Medio Prensa y publicaciones
Director de publicidad
Director de publicidad
Diretor Geral de Criação
Diretor Geral de Criação
Managing Director
Consultant
Consultant
Strategist
Strategist
Director artístico
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor

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