TítuloBorn Integrated
Campaña Born Integrated
Anunciante Serviceplan
Marca Serviceplan
Fecha de primera difusión/publicación
Sector Empresarial Publicidad y comunicación
Sinopsis The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea that brings Serviceplan's "Born integrated" philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog - everything is part of the whole installation, each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration.
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