TítuloMeltdown Flag (France)
Agencia
Campaña Meltdown Flags
Anunciante METER Group
Marca Meter Group
Fecha de primera difusión/publicación 2020 / 11
Sector Empresarial Otros
Sinopsis The glaciers are melting faster than ever. And with them 69% of the global drinking water supply. The environmental sensor company METER has been documenting glacier retreat for decades. But the scientific articles resulting from the data usually only reach an expert audience. The initiative around the Meltdown Flags aims to make the general public understand what is at stake.Meltdown Flags visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers. For each country with glaciers, a separate data-based flag was created, showing the retreat of the glaciers in the coming years.The Meltdown AR filter let people interact with the flags in an exhibition, now at the Messner Mountain Museum. In classrooms, the filter was used in schoolbooks to learn more about glacier retreat. Online, visitors could access further information, offset their carbon footprint, download and buy the flags, and share their message with a type generator.
Medio Prensa y publicaciones
Duración
Global Chief Creative Officer
Responsable de la creación
Worldwide Executive Creative Director
Director ejecutivo de creación
Director ejecutivo de creación
Director de publicidad
Director de publicidad
Director ejecutivo de creación
General Manager
Director artístico
Responsable de cuentas de agencia
Director artístico
Miembro del equipo creativo
Responsable de conceptos / redactor

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