TítuloThe Best Bits of Burgenland 7
Agencia
Campaña The Best Bits of Burgenland
Anunciante Burgenland Tourism Board
Marca Burgenland
Fecha de primera difusión/publicación 2023 / 9
Sector Empresarial Destinaciones (Países y lugares)
Filosofía From the expansive north to the sunny center and the historically rich south: Each of Burgenland’s three regions is unique in itself and has its distinct character. What they all have in common is the breathtaking landscape characterized by gentle hills, picturesque vineyards, the endless expanse of Lake Neusiedl and immense culinary diversity. With these ingredients – and for the second time featuring the character actor Nicholas Ofczarek as the protagonist – Wien Nord Serviceplan has developed this year's autumn campaign for Burgenland Tourism with a series of short films highlighting Austria’s most breathtaking locations and culinary highlights with ‘The Best Bits of Burgenland’ The cinematic aesthetic showcases the best food and wine of Burgenland, shot in stunning locations with visual references to cinematic bacchanalian scenes and Old Master paintings of delectable feasts. “The Best Bits of Burgenland”. With his exceptional screen presence Ofczarek turns Burgenland into a stage where he performs almost like in an outdoor theatre. All it takes for this is a beautiful natural backdrop in the North, Central, and Southern Burgenland. Embedded in all four films is a lavishly set table with culinary delights and the finest wines from each region, while Nicholas uses his acting skills to explore various genres – whether with luxurious gentleness, profound longing, or fervent passion, he embraces the diverse expressions of enjoyment. And for all these facets there are abundant pleasures for the palate to be found. Because: Taste like this only stars in Burgenland! The second campaign featuring Nicholas Ofczarek, the prolific star of movies and TV was again shot by director Tessa Kadletz in cooperation with film production company Das Rund and photographer Felix Vratny. Filming took place on magnificent open-air stages: at the pier in Mörbisch, at the idyllic Zicklacke in Illmitz, the Donatuskapelle in Neckenmarkt and opulent Burg Schlaining castle in Stadtschlaining. For the culinary presentation, the respective top restaurants in the area coordinated with a special culinary supervisor. Typical regional delicacies such as bean and potato stew, pan-fried pikeperch, red wine braised roast, goose breast, Dobos torte and Ilonka slices were served. Some of these mouth-watering dishes were freshly prepared on set and expertly staged by a food stylist. The campaign made its debut on September 18th during a press event at the Filmhaus Vienna movie theatre and is now airing in Austria and Germany across TV, radio, digital, social media, print, in special advertising formats and on analog and digital outdoor advertising.
Medio Prensa y publicaciones
Duración
Responsable de la creación
Director creativo
Director creativo
Director artístico
Actor /Celebridad
Diseñador gráfico
Diseñador gráfico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Final Artist
Director de cuentas
Media Agency
General Manager
Productora Das Rund GmbH
Realizador
Director de fotografía
Productor
SFX Blautöne Studio

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