Título Every story starts with a Yes
Agencia
Serviceplan Germany
Campaña
Every story starts with a Yes
Anunciante
Lufthansa
Marca
Lufthansa
Fecha de primera difusión/publicación
2024 / 1
Producto
Lufthansa
Sector Empresarial Transportes aéreos, de carreteras y marítimos, ferrocarriles
Sinopsis Did you ever sit on a plane and asked yourself: Who are all those people around me? Where is this guy flying to and who is waiting for her? Traveling is about more than just getting from A to B. It’s about people and their stories. They travel for all kinds of reasons: big decisions, small moments, for love, or to get over it. No matter how different their worlds might be, one thing, they all have in common: They said Yes to something. “Every story starts with a Yes” is a film that captures the value beyond flying and opens a new chapter for German Aviation Brand Lufthansa. An unseen storytelling connects individual narratives through a playful lense: On our cinematic journey, we observe people and their stories, imagining their backgrounds, intentions and relationships. We wanted to separate their world inside the aircraft and their imagination of the people they observe there by choosing two different aspect ratios. 16:9 on the plane and a more boxed 4:3 dreamlike world for their imagination. We chose various lens sets and color grading techniques to differentiate the stories and give each of them a unique feel. The overall piece is driven by the spirit to craft something extraordinary, yet deeply human and relatable. The different stories come together at the end, leading to the same powerful message. An inspirational view on traveling: It all starts with a Yes. A new Lufthansa Genre is born.
Medio
Cine
Duración 148 seconds
Director de publicidad
Michelle Mynhardt
Responsable de la creación
Till Diestel
Media Agency
Mindshare Media, Inc.
Productora
Iconoclast Germany
Realizador
Marcus Ibanez
Global Chief Creative Officer
Alexander Schill
Director International Key Accounts
Sebastian Benedikt Vermaat
Director International Key Accounts
Ann-Kathrin Frohloff
Global Head of Art
Michael Wilk
SERVICEPLAN AMERICAS
Wolfgang Warzilek, Global Executive Creative Director
SERVICEPLAN AMERICAS
Erick Barrios Hernandez, Global Executive Creative Director
SERVICEPLAN AUSTRIA
Nicole Uhlic, Strategic Planner
SERVICEPLAN AUSTRIA
Sarah Nemec, Senior Strategist
SERVICEPLAN GERMANY
Alessia Coschignano, Creative Director
SERVICEPLAN GERMANY
Serena Willmar, Account Director
SERVICEPLAN GERMANY
Christoph Everke, Managing Partner
SERVICEPLAN GERMANY
Jonas Menze, Senior Art Director
SERVICEPLAN GERMANY
Nedim Aktas, Copywriter
SERVICEPLAN GERMANY
Fabian Kräkel, Art Director
SERVICEPLAN GERMANY
Philip Ziegler, Copywriter
SERVICEPLAN GERMANY
Julia Meinetsberger, Account Director
SERVICEPLAN GERMANY
Sina Hansel, Junior Account Manager
SERVICEPLAN GERMANY
Matthäus Frost, Creative Director
SERVICEPLAN GERMANY
Aisha Blackwell, Head of Production Services
SERVICEPLAN GERMANY
Maik Schmidt, General Manager
SERVICEPLAN GERMANY
Carolin Walczok, Senior Integrated Producer
SERVICEPLAN GERMANY
Luis Barrios, Motion Designer
SERVICEPLAN GERMANY
Lucas Conte, Head of Creative Planning International
SERVICEPLAN GERMANY
Stephanie Dzionara, Director Strategy
ICONOCLAST Germany
Maximilian Pittner, Director of Photography
ICONOCLAST Germany
Nils Schwemer, Managing Director
ICONOCLAST Germany
Nicolás Blankenhorn, Executive Producer
ICONOCLAST Germany
Sybella Stevens, Producer
ICONOCLAST Germany
Beate Ehlert, Producer FFM
ICONOCLAST Germany
Karin Rudokas, Production Coordinator
ICONOCLAST Germany
Olyana Araya, Production Assistant
ICONOCLAST Germany
Simone Grau, Production Designer
ICONOCLAST Germany
Larissa Bechtold, Stylist
ICONOCLAST Germany
Zackary Steiner-Fox, Styling Assistant
ICONOCLAST Germany
Ruth Minkley, Postproducer Cabin
ICONOCLAST Germany
Jens Maier-Rothe, Postproducer online / offline
ICONOCLAST Germany
Josua Wilbert, Postproducer online
c/o ICONOCLAST Image
Alice Moitié, Photographer
ICONOCLAST Image
Felix Mondino, Agent / EP
ICONOCLAST Image
Alix Lépreux, Producer
TAPROD
Louis Ditapichai, EP TA Prod.
TAPROD
Christophe Guyot, EP TA Prod.
TAPROD
Boong Pongsaengson, Line Producer
TAPROD
Livt Pokinlarpat, 1 AD
TAPROD
Aey Sawasdee, Production Manager
TAPROD
Jomkwan Jaemjirasai, Production Coordinator
TAPROD
Tarn Khongsangchai, Production Assistant
TAPROD
JJ Kritthacha, Production Assistant
Road Casting
Coralie Rose, Casting Director / Casting Coordinator
Daily Faces
Silvana Kohlstock, Casting Director Extras FFM (Daily Faces)
Strings and Tins
Rohan De Livera, Composer
Strings and Tins
Adam Smyth, Head Sound Designer & Sound Mix
Strings and Tins
Jim Stewart, Sound Designer & Sound Mix
Strings and Tins
Kaspar Broyd, Sound Designer & Sound Mix
Strings and Tins
Ellie Hook, Audio Producer
Cabin Editing Company
Nik Kohler, Editor
Cabin Editing Company
Craig Griffiths, Assistant Editor
Cabin Editing Company
Kayt Hall, Executive Producer
SLGH Berlin
Christian Wegehenkel, Producer
SLGH Berlin
Christian Bestmann, Producer
Not A Machine
Phil Mönch, Tonmeister / Sound Engineer
Not A Machine
Keona Kruppa, Producer
c/o Massive Voices
Adesse, VO Artist
c/o Massive Voices
Lisa, VO Artist
Massive Voices
Claudia Hesse, Casting Director Voices
Freelance
Dominik Adam-Nikel, 1st AD
Freelance
Levin Kaercher, Production Manager
Freelance
Tilo Ullrich, Gaffer
Freelance
Gabriel Dubish, Best Boy Plane
Freelance
Anton Kraus, Gaffer Studio
Freelance
Lukas Eicher, Best Boy Studio
Freelance
Jan Brun, Key Grip
Freelance
Dor Keren, Art Director
Freelance
Lovisa Drever, Styling Assistant
Freelance
Alissa Kayser, Styling Assistant
Freelance
Pia Niedermeier, HMU
Freelance
Vanessa Feilitisch, HMU
Freelance
Adina Hensel, HMU
Freelance
Virgile Biechy, Light Technician
Freelance
Raul Suciu, Digi Operator
Freelance
Julien Alary, Colorist
Talent
Marie H.
Talent
Maite J.
Talent
David A.
Talent
Harminder K.B.
Talent
Aneeka B.
Talent
Aveena B.
Talent
Mehmet B. B.
Talent
Milo M.
Talent
Barbara S.
Talent
Anja B.
Talent
Daisy H.