Serviceplan Named Independent Agency Network of the Year at D&AD 2024

2 Yellow Pencils, 4 Graphite, 12 Wood and 1 White Pencil make this an unprecedented year for Serviceplan at D&AD

Munich, May 23, 2024 – Serviceplan is D&AD 2024 Independent Agency Network of the Year! In the most successful year to date for Serviceplan at D&A, the agency group also won 2 Yellow Pencils, 4 Graphite, 12 Wood and 1 White Pencils.

The most awarded campaigns for the group were; 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health, which won 2 Yellow Pencils, 1 Graphite pencil and 2 Wood pencils; and AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME , which was awarded 3 Graphite, 5 Wood and 1 White Pencil.

Every story starts with a Yes, Lufthansa, won 1 Wood pencil, while Pereira O’Dell picked up 1 Wood pencil for Love Your Boys, MANSCAPED, and 1 Wood Pencil for Death and Bisquick, General Mills. Also winning 1 Wood Pencil were L&C for Nativa Meter, Ab InBev.

Alexander Schill, Global Chief Creative Officer, Serviceplan Group commented: “Being named D&AD 'Independent Agency Network of the Year' is a monumental achievement for us as a Group. Securing 19 Pencils across such a diverse client portfolio underscores the significance of our collaborative efforts and sets a new benchmark for our group's excellence in creativity. This win is a testament to the relentless innovation and dedication of our teams worldwide. A heartfelt congratulations to everyone at Serviceplan, Mediaplus, Pereira O'Dell, L&C and to all partners and clients who made this happen.”

D&AD is regarded as one of the world’s most prestigious benchmarks for commercial creativity. The D&AD Pencil stands for rigour and integrity. Everything that it takes to make the best.

YELLOW PENCIL - 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Integrated, Graphic Design.

YELLOW PENCIL - 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Websites & Apps, Graphic Design.

GRAPHITE PENCIL - 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Interaction, Media.

WOOD PENCIL - 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Direct, Media.

WOOD PENCIL - 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Direct, Art Direction.

GRAPHITE PENCIL - AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // Responsible Activations, Experiential.

GRAPHITE PENCIL - AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // B2B Activations, Experiential.

GRAPHITE PENCIL - AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // Promotional, Product Design.

WOOD PENCIL - AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // Printed Materials, Typography.

WOOD PENCIL - AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // Campaign Communications, Impact.

WOOD PENCIL - AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // Direct, Health & Wellbeing.

WOOD PENCIL - AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // B2B, PR.

WOOD PENCIL - AIZOME WASTECARE™ Industrial waste — certified as skincare, AIZOME // Acquisition & Retention, Direct.

WHITE PENCIL - AIZOME ULTRA™ - An innovative method to create textiles with lasting health benefits, AIZOME // Upstream Innovation, Impact.

WOOD PENCIL - AIZOME ULTRA™ - An innovative method to create textiles with lasting health benefits, AIZOME // Technological Innovation, Product Design.

WOOD PENCIL - Every story starts with a Yes., Lufthansa // Short Form, Cinematography.

WOOD PENCIL - Love Your Boys, MANSCAPED // Film, TV/VOD Commercials 30 Seconds and Under.

WOOD PENCIL - Death and Bisquick, General Mills // Entertainment, Creative Use of Budget.

WOOD PENCIL - Nativa Meter, Ab InBev // Impact, Local Solution.