Información de Contacto

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
Alemania
Teléfono: (+49) 89 2050 20
E-mail:
Sitio Web:

Florian Haller

Florian Haller

Group CEO
Alexander Schill

Alexander Schill

Group Managing Director and CCO
Markus Noder

Markus Noder

Group Managing Director International

Basic Info

Competencias principales: Digital, Móvil, Redes Sociales, E-Commerce, SEO, Web Design, Marketing Services, Promoción de ventas / Punto de Venta, Marketing directo, Experiential, Branded Content/Entertainment, Investigación de Mercado / Asesoría, Marketing Technologies / Analytics, Relaciones Públicas, Compra de Medios / Planificación, Comunicación Corporativa, Crisis Communication, Public Affairs, Eventos / Patrocinio, Marcas / Desarrollo del producto, Packaging / Diseño, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Editorial / Impresión / Publicación Personalizada, Strategy and Planning, Otros, Tecnología, Servicios en línea, Negocio a negocio, Multicultural

Empleados: 4400

Premios: 848

Creaciones: 259

Clientes: 34

Competencias principales: Digital, Móvil, Redes Sociales, E-Commerce, SEO, Web Design, Marketing Services, Promoción de ventas / Punto de Venta, Marketing directo, Experiential, Branded Content/Entertainment, Investigación de Mercado / Asesoría, Marketing Technologies / Analytics, Relaciones Públicas, Compra de Medios / Planificación, Comunicación Corporativa, Crisis Communication, Public Affairs, Eventos / Patrocinio, Marcas / Desarrollo del producto, Packaging / Diseño, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Editorial / Impresión / Publicación Personalizada, Strategy and Planning, Otros, Tecnología, Servicios en línea, Negocio a negocio, Multicultural

Empleados: 4400

Premios: 848

Creaciones: 259

Clientes: 34

Serviceplan Group

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
Alemania
Teléfono: (+49) 89 2050 20
E-mail:
Sitio Web:
Florian Haller

Florian Haller

Group CEO
Alexander Schill

Alexander Schill

Group Managing Director and CCO
Markus Noder

Markus Noder

Group Managing Director International

If you Can’t Bring Your Fans to the Ice, Bring the Ice to your Fans: ZSC Lions “Essence of Lions” Created by Serviceplan Switzerland

Serviceplan Switzerland came up with an unusual campaign for ZSC Lions to thank fans for their loyalty during the Pandemic with an unusual gift.

Covid-19 prevented sports fans around the world from attending their favourite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than 4,000 fans of Zurich’s ZSC Lions ice hockey team held season tickets for games they could no longer see live.

Since the fans couldn’t go to the ice, ZSC Lions partnered with Serviceplan Suisse to bring the game to the fans. The result was ‘Essence of Lions’, a unique memento of this “silent season” of 2020/ 2021 conceived to thank fans for their support and anticipate their return to the stadium.  With the mantra ‘When the world freezes, melt’, “Essence of Lions” was born - 15ml of ZSC history in the form of a bottle of water made by melting ice from the ZSC rink where the team played its 20/21 season in the Hallenstadion without spectators. The symbolic gift was mailed to fans and led them to a page on the club’s website. A film explained the gift alongside additional content of players and management reflecting on the past year and looking forward to being reunited with their fans.

As is the case for many sports clubs, season-ticket sales form an integral part of the ZSC Lions’ funding. The “Essence of Lions” giftpack inspired fans to renew their tickets for the next season. And although the small bottles were intended as a collectible memento, that didn’t stop the club inventing a host of fantastical uses for the water they contained, from baptising baby ZSC Lions fans to reviving dead house plants, cleansing rooms of evil spirits, and polishing trophies.

Raul Serrat, Serviceplan Switzerland Chief Creative Officer commented: “With a few icy drops, this project warmed the hearts of fans in difficult times. As a creative, this is what I take the most pride in: creating work that inspires and reminds people of what really matters to them.”

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