Based in Heidenheim, HARTMANN is one of Europe’s leading providers of medical and care products. We created and produced the marketing activities for the annual sales promotion coinciding with the start of the flu and norovirus season for the company’s Sterillium and Bacillol brands (hand and surface disinfectant).
Public awareness of the need for disinfectants is growing in society, and accordingly, the market is hotly contested. A good reason to spotlight the market leader. And to store up, extend and defend its pole position across a wide range of distribution channels, as hand sanitisers and surface disinfectants plays a role in a wide variety of industries.
Crew invented “HANDS ON” for HARTMANN. The initiative combines marketing and sales and appeals to and involves all target audiences across the sales channel, from the sales force and store staff to customers and their patients, end customers and clients.