| Título | Finish 'Kadın' Integration (Film Case) |
| Agencia | Havas Istanbul |
| Campaña | Finish 'Kadın' Integration |
| Anunciante | Reckitt Benckiser |
| Marca | Finish |
| Fecha de primera difusión/publicación | 2019 / 8 |
| Sector Empresarial | Productos de limpieza, jabones, detergentes |
| Filosofía | Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time. |
| Medio | Televisión |
| Duración | |
| Productora | Circus |
| Productora | Contentine |
| Productora | DEPOfilm |
| Director ejecutivo de creación | Ergin Binyildiz |
| Director creativo | Yavuzhan Gel |
| Director artístico | Hasan Yildirim |
| Director artístico | Ekrem Ertürk Düzel |
| Director artístico | Melike Erdemir |
| Responsable de conceptos / redactor | Omer Ceran |
| Director de cuentas | Berk Yılmaz |
| Director medios comunicación | Didem Demiralp |
| Director medios comunicación | Nevin Nebioğlu |
| Strategist | Ayça Çınar |
| Producción | Ender Sevim |
| Producción | Melisa Gürkan |
| Realizador | İlkay Kopan |
| Director de fotografía | Andaç Şahan |
| Música | 3K1A |
| Productor de la agencia | Sıla Salgın |
| Postproducción | İmaj |
| Account Management Team | İrem Pusal |
| Account Management Team | Lyvia Kuyumcuoğlu |
| Media Team | Aylin Aykut |
| Media Team | Tekin Timoçin |
| Media Team | Onur Güner |
| Media Team | Tuğyan Şendil |
| Media Team | Ülkü Şimşek |
| Media Team | Hülya Ekmekçi |
| Media Team | Erdem Yürük |
| Social Media Team | İsmail Postalcıoğlu |
| Social Media Team | Ece Özmet İşsever |
| Social Media Team | Elif Deniz Yalçın |
| Social Media Team | Yıldız Kaya |