Título | Crunchin' Chicken (Billboard) |
Agencia | TBWA\RAAD |
Campaña | Crunchin' Cheese |
Anunciante | KFC x Cheetos |
Marca | KFC x Cheetos |
Fecha de primera difusión/publicación | 2024 / 4 |
Sector Empresarial | Restaurantes y comida rápida |
Sinopsis | In a bold move that's set to shake up taste buds across the region, KFC has joined forces with the iconic Cheetos to unveil a culinary sensation: Crunchin' Cheese Fried Chicken! KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that's larger than life – guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin' Cheese in the Colonel's Kitchen. It's a flavor showdown like no other, with Colonel Sanders and Chester the Cheetah leading the charge. Picture it: Flavor vs. Flavor. Crunch against Crunch. This tantalizing partnership is more than just a meal; it's a sensory explosion. With Finger Lickin' Good at its heart, KFC X Cheetos delivers a mouthwatering experience that defies expectations. This isn't just food; it's an event. What started with a series of teaser films and social media executions to build excitement – unveiling the iconic characters Colonel Sanders and Chester the Cheetah coming together – quickly evolved into a fully-fledged 360-degree campaign including TVC, digital, and OOH touchpoints that are captivating the audience. KFC Arabia and Cheetos are officially #PartnersInCrunch, and the results are nothing short of extraordinary. Buckle up – your taste buds are in for a wild ride! |
Medio | Billboard |
Responsable de la creación | Walid Kanaan |
Finishing Coordinator | Mike Thomas |
Director de cuentas | Ahmed Hamza |
Retocador | Girish Salpaya |
Director de cuentas | Richard Rao |
Director creativo | Rodrigo Scapolan |
Director ejecutivo de creación | Frederico Roberto |
Productor | Alia Fakha |
Managing Director | Joe Lahham |
Senior Producer | Natasha Oneto |
Executive Digital Director | Rony Skaf |
Planificador estratégico | Ramez Rahal |
Head of Content | Tony Kayouka |
Digital Design Lead | Leo Paul |
Manager of Communications | Romy Abdelnour |
Senior Producer | Abir Hanna |
Social Media Executive | Rayan Hilal |
Social Copywriter | Sanele Ngubane |
Senior Director | Diogo Seibert |
Responsable de conceptos / redactor | Farida Abdel Aal |
Senior Account Executive | George Oghgassian |
Ejecutivo de cuentas | Layla Adib |
Social Media Manager | Hamza Khan |
Social Media Executive | Carol Younan |
Digital Account Executive | Karim El Khoury |
Digital Account Executive | Diala Toska |
Communications Senior Director | Lea Moufarej |
Content Creator | Ahmed Abouelnour |
Finalizing | Kalaiselvan Mariyappna |
Finalizing | Sugan Jeevarathinam |
Finishing Coordinator | Steve Guiragossian |
Diseñador gráfico | Dheepu Peter |
Diseñador gráfico | Binoy Samuel |
Diseñador | Smithesh Krishnan |
Content Creator | Abdulrahman Hany |