Título | #STEALOURSTAFF |
Agencia | TBWA\London |
Campaña | #STEALOURSTAFF |
Anunciante | BECO |
Marca | BECO |
Posted | Julio 2020 |
Sector Empresarial | Comercios de proximidad, tiendas especializadas |
Filosofía | BECo, a 166-year-old social enterprise soap brand, invited employers across the country to #StealOurStaff. There are 1.1 million disabled people out of work in the UK, but BECo is doing its bit - 80% of its staff have disabilities. The more soap it sells, the more jobs BECo creates. But it believes every company could be doing more to reduce the disability employment gap. If BECo’s staff move onto bigger and better things, they can create more job opportunities for those who need it. This integrated campaign targeted those in a position to hire, and ranges from packaging to social and OOH. |
Medio | Impresiones Colaterales y de Marketing Directo |
Miembro del equipo creativo | Dan Kenny |
Miembro del equipo creativo | Duncan Brooks |
Miembro del equipo creativo | Tom Gong |
Director de publicidad | Camilla Marcus-Dew |
Marketing Manager | Diane Cheung |
Responsable de la creación | Andy Jex |
Responsable de la producción | Poppy Manning |
Productor | Holly Baker |
Business Director | Daisy Hampton |
Director de cuentas | Max Phillips |
Planificador estratégico | Killian Kapfer |
Social Media Manager | Sophie Elliott |
Head of Design | Aaron Moss |
Diseñador | Aaron Janagal |
Business Affairs Coordinator | Cath Pow |
Comprador de arte | Louise Cripps |
Comprador de arte | Claire Delafons |
Fotógrafo | Philip Haynes |
Realizador | Dan Castella |
Productor ejecutivo | Peter Shuttleworth |
Montador | Daniel French |
Sound Engineer | James Cobbold |
Productor de sonido | Maddy Lebel |
Post-production Producer | Gus Quirk |
Grade | George Neave |
Postproducción | Ben Stonehouse |
Web designer | Fiona Jacques |
Senior Account Manager | Steph Wilkinson |
Responsable de cuentas de agencia | Florence Mackenzie |