TítuloJoin the Goodness
BriefWith about 70% of the screen space occupied by CG creations, this was by far one of this year's most complex projects for Platige Image. The original plates were shot on location in Bangkok, with numerous props built for this purpose. The studio's on-set supervisor helped prepare the scenes for post-production. Achieving the final look required combining live action footage with digital characters and props, and, occasionally, rendering full scenes in 3D.Platige's artists created more than 250 digital assets, including 9 models of hero Babybel characters, each made to perform a different action. To bring the breathtaking cityscape to life, the studio designed a unique system for implementing fictional advertisements. Based on projecting visuals on auxiliary geometry, it allowed the ads to loop, glitch out, or even transform into holograms. Everything was done on the fly during the compositing stage.
Campaña Join The Goodness
Anunciante Groupe Bel
Marca Babybel
Fecha de primera difusión/publicación
Sector Empresarial Queso
Sinopsis Platige Image contributed to a spectacular advertisement spot for the French brand Babybel. The project – corresponding with the movie trailer style – is directed by Hervé de Crécy who won an Oscar for his short film animation Logorama. The 5-months production works were completed during the COVID-19 pandemic.
Medio Televisión
Photography Agency
Director creativo
Director artístico
Responsable de conceptos / redactor
Post-production Producer
Director creativo
Creative Producer
Director de fotografía
Director of Production Operations
Producción de sonido
VFX Executive Producer
VFX Supervisor
VFX Producer
Director artístico
Head of CG
Responsable de la producción
On-set Supervisors

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