TítuloMusic in Color
Agencia
Campaña Music in Color
Anunciante Behr Paint Company
Marca Behr Paint
Fecha de primera difusión/publicación 2021 / 9
Sector Empresarial Pinturas, tratamiento de madera, brochas, pegamentos y adhesivos
Lema Music In Color
Sinopsis Choosing a Color is as Easy as Pressing Play Inspired by the way singer-songwriter Katy Perry experiences music and its connection to music, Music in Color by BEHR Paint is an all-new color selector tool helping people discover personalized paint color recommendations through their favorite songs across the entire Spotify music library. Combining Spotify’s streaming intelligence and the freshly bold array of paint colors from Katy Perry’s exclusive color palette by BEHR, users can unleash an entirely new way of approaching the color selection process by using music as the guide to make DIYers' inspiration a reality. The campaign is accompanied by the new film “Katy in Color,” showing the relationship between music and the colors that Katy experiences, as well as across social through augmented reality experiences on Instagram, TikTok, and Snapchat, letting everyone discover and share color through music. Discover the colors of your favorite songs by visiting https://behrmusicincolor.com/
Medio Interactivo
Duración
Mercado Estados Unidos
Más información https://behrmusicincolor.com/
Actor /Celebridad
Responsable de la creación
Director del grupo de creación
Head of Art & Design
Director creativo
Director creativo
Responsable de conceptos / redactor
Director artístico
Productor de la agencia
Productor digital
Director of Content Production
Strategy Director
Account - Production Company
Realizador
Productor ejecutivo
Productor delegado
Director de fotografía
Montaje
Productora
Montador
VFX Company
Audio Post Production
Mixer

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