TítuloThe consent pack
Campaña The consent pack
Anunciante KOPELCO, S.A.
Marca Tulipan
Fecha de primera difusión/publicación
Sector Empresarial Contraceptivos, preservativos y tests de embarazo
Sinopsis BBDO and Tulipan, an iconic condoms brand in Argentina, launched an initiative aimed at promoting respect and consent in sexual relationships. For this purpose, the company developed a new presentation of condoms that can only be opened with the agreement of two people. Literally, you need the couple’s 4 hands to open the pack.
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