Grey Group

New York, Estados Unidos

Basic Info

Competencias principales: Todo en uno, Digital, Marketing Services, Investigación de Mercado / Asesoría, Marcas / Desarrollo del producto, Otros

Fundada en: 1917

Casa Central:

Empleados: 1000

Premios: 334

Creaciones: 203

Clientes: 47


Información de Contacto

200 5th Avenue
New York New York 10010
Estados Unidos
Teléfono: (+1) 212 546-1852
E-mail:
Sitio Web:

Jim Heekin

Jim Heekin

Grey Group Chairman and CEO
Michael Houston

Michael Houston

Global Preseident

Teléfono: (+1) 212 546-2150

Ben Tauber

Ben Tauber

Partner, Director of Marketing, North America

Teléfono: (+1) 212-546-1852

Singh Nirvik

Singh Nirvik

Grey Asia Pacific Chairman & CEO
Michael Houston

Michael Houston

Grey NY Global Chief Marketing Officer

Teléfono: (+1) 212 546-2150

Competencias principales: Todo en uno, Digital, Marketing Services, Investigación de Mercado / Asesoría, Marcas / Desarrollo del producto, Otros

Fundada en: 1917

Casa Central:

Empleados: 1000

Premios: 334

Creaciones: 203

Clientes: 47

Grey Group

200 5th Avenue
New York New York 10010
Estados Unidos
Teléfono: (+1) 212 546-1852
E-mail:
Sitio Web:
Jim Heekin

Jim Heekin

Grey Group Chairman and CEO
Michael Houston

Michael Houston

Global Preseident

Teléfono: (+1) 212 546-2150

Ben Tauber

Ben Tauber

Partner, Director of Marketing, North America

Teléfono: (+1) 212-546-1852

Singh Nirvik

Singh Nirvik

Grey Asia Pacific Chairman & CEO
Michael Houston

Michael Houston

Grey NY Global Chief Marketing Officer

Teléfono: (+1) 212 546-2150

About the Agency Grey Group

Grey was founded in 1917 in the garment district as a one-man retail agency. Today, 1,000 people work in our New York office, the flagship of the 96-country network. The agency was named Adweek's 2013 and 2015 Global Agency of the Year and Advertising Age's 2014 Agency of the Year. We were also named the back-to-back North American Network of the Year at Cannes in 2015 and 2016.

Grey has expertise in all marketing disciplines, including advertising, digital, experiential, entertainment, sponsorship, public relations, media and multicultural. Our philosophy and mission have not changed since our founding. For 100 years, we’ve focused on driving results while attracting attention for our clients, making them remarkable and rich. In other words: Grey. Famously Effective since 1917. 

Idiomas

Inglés, Español

Filosofía y ventajas competitivas

There’s famous and there’s effective. Agencies are usually one or the other, creating a splash for their clients or driving results. At Grey, we believe in making our clients remarkable and rich with work that is both famous and effective. It’s a deep-seated part of our culture throughout our organically grown global network of like-minded leaders who share a strategic process, a vision and a mission: to focus on our clients’ businesses. The result is Famously Effective work since 1917. This differentiates us from all other agencies and is what unites our network philosophically across the globe. 

Descripción de la red

Grey is the advertising arm of Grey Group, a wholly owned subsidiary of WPP, the world's largest communications company. In the 54 years since we opened our first office outside the U.S. and created our first global campaign for Revlon — which actually was the first time anyone anywhere created a global campaign — we’ve expanded into 432 majority-owned offices in 96 countries. How we did that is unique to Grey: Rather than buying up international offices to fake our own growth, we systematically opened offices around the world to help satisfy our clients’ bottom lines, and we expanded our marketing disciplines the same way. No force fitting of cultures, but rather an organically grown network wherein everyone knows and like each other and are unified by a single, unifying Famously Effective mantra. 

Trabajos recientes

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Clientes

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Marca: AdCouncil

Categoría: Instituciones/Organizaciones no gubernamentales

Marca: Ally Bank

Categoría: Servicios bancarios, inversiones, corredores de bolsa

Marca: Best Buy

Categoría: Electrónica doméstica y audiovisual

Marca: Bose

Categoría: Electrónica doméstica y audiovisual

Marca: Emirates

Categoría: Transportes, viajes y turismo

Marca: Häagen-Dazs

Categoría: Helados

Asociaciones

American Advertising Federation (AAF)
Audit Bureau of Circulations Ltd (ABC)
Direct Marketing Association (DMA)