Ogilvy

New York, Estados Unidos
TítuloTraining for 2032
Agencia
Campaña Training for 2032
Anunciante Kimberly-Clark Worldwide, Inc.
Marca Huggies
Fecha de primera difusión/publicación
Sector Empresarial Pañales
Filosofía Michael Phelps officially retired from Olympic swimming in 2016. So you can imagine how excited his nine million Facebook fans were when he announced live in May that he will be training for 2032. The world speculated before Michael held a press conference revealing that he will be training Boomer and babies everywhere for the 2032 Olympics. But he won’t be doing it alone. The number one swimmer is partnering with the number one swim diaper to help babies become the best swimmers they can be. We created the first Olympic training platform for babies, inspiring families everywhere to swim alongside Michael and Boomer. Media outlets around the world from People to Mashable covered the campaign. However, the real results won’t be known until 2032, which promises to be the most competitive Olympics ever.
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