Campaña #NotJustACadburyAd
Anunciante Mondelez International
Marca Cadbury Celebrations
Fecha de primera difusión/publicación
Sector Empresarial Chocolatinas, golosinas, dulces, chicle
Sinopsis Diwali is the festival of lights. But last year the pandemic adversely affected the economy, dampening the festivities. Everyone needed a little help to get back on their feet, especially the small local stores. So we launched #NotJustACadburyAd where we didn’t just advertise for ourselves but thousands of small businesses. We mapped local stores across India through their pin codes and geo-targeted the customized ads promoting these stores locally. The AI created thousands of versions of the same ad resulting in the first ever hyper-personalized ad. This prompted every viewer watching the ad to support their local stores, thus making everyone’s Diwali happier and sweeter.
Medio Case Study
Responsable de la creación
Responsable de la creación
Responsable de la creación
Director ejecutivo de creación
Director creativo
Director creativo
Strategic Planning Director
Planning Director

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