Campaña #SheDrives
Anunciante Renault
Marca Nissan
Fecha de primera difusión/publicación
Sector Empresarial Automóviles
Sinopsis In late September a historic royal decree granted women the right to drive in Saudi Arabia. The ruling was met with mixed reactions in Saudi Arabia. Our objective was to normalise the idea of women driving to all men in KSA, and in so doing, give women the confidence to get behind the wheel. The idea was brought to life by dramatising the reactions of real women when the influential male members of their family – fathers, uncles, husbands and brothers – played a supportive and encouraging role as their first driving instructor.
Filosofía Last September, Saudi Arabia surprised everyone by lifting the Women Driving ban, a historic ruling that will take effect by June 2018. But although the entire world has celebrated the decision, a big chunk of the Saudi male population has shown resistance to it. This has made many Saudi women hesitant about applying for a license when the time comes, fearing their closest male relatives will disapprove. They are in need of confidence and support. So Nissan Middle East decided to invite a few of them to a driving lesson, but not just any driving lesson, but one taught, to their surprise, by the very people they thought would disapprove; their fathers, brothers and husbands.
Medio Televisión y Cine
Responsable de la creación
Director ejecutivo de creación
Associate Creative Director/Copywriter
Senior Art Director
Managing Director
Responsable de cuentas de agencia
Director de Cuentas Digital
Planificador estratégico
Senior Planner
Responsable de la producción
Communications Director
Productor ejecutivo
Productora Made in Saudi Films

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