| Título | East and West Side Story |
| Agencia | TBWA\ Helsinki |
| Campaña | East and West Side Story |
| Anunciante | Finnair & Finavia |
| Marca | Finnair & Finavia |
| Fecha de primera difusión/publicación | 2018 / 9 |
| Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
| Sinopsis | East and West Side Story follows a famous writer in need of personal privacy, while the whole world wants to have her in the limelight. The story plays on three continents, spacing from the US to Korea and ending in Finland. As the film’s title East and West Side Story suggests, the film hastwo directors: Young-Wok Paik aka “Wookie” comes from Korea and Johan Storm from Sweden. The two directors both give their point of view on the same story, produced by B-Reel Films (Bergman: a Year in Life). The leading roles are played by Anne Bergstedt (Boardwalk Empire, Black Swan) and Jae Hoon (One Day Maybe). East and West Side Story is an excellent example of modern companies using branded entertainment to tell more emotional stories and reach an even wider audience around the world. |
| Medio | Branded Content |
| Duración | |
| Agency | Mirum Agency |
| Client Associate | Helsinki Airport |
| Realizador | Young-Wook Paik aka “Wookie” |
| Realizador | Johan Storm |
| Actor /Celebridad | Anne Bergstedt |
| Actor /Celebridad | Jae Hoon |
| Director ejecutivo de creación | Mikko Pietilä |
| Chief Experience Officer | Lili Ermezei |
| Responsable de conceptos / redactor | Timo Silvennoinen |
| Senior Content Strategist | Simone Bocedi |
| Senior Art Director | Bruno Ribeiro |
| Director de proyectos | Annika Wiksten |
| Director de cuentas | Vanessa Bade |