| Título | #APEFUEL |
| Agencia | TBWA\Chiat\Day Los Angeles |
| Campaña | #APEFUEL |
| Anunciante | Blue Diamond Growers |
| Marca | Almond Milk |
| Fecha de primera difusión/publicación | 2022 / 3 |
| Sector Empresarial | Bebidas no-alcohólicas |
| Sinopsis | From the earliest days of NFTs to today, apes have dominated the metaverse. Everyone from celebrities to brands to art enthusiasts have gone all in to catch an ape of their own with the most unique traits and attributes. While there’s no shortage of ape-themed NFTs, there hasn’t been art created specifically for the apes themselves, until now. To fuel the apes of the metaverse, today Almond Breeze is releasing its project #APEFUEL to bring banana almondmilk closer to its virtual fans. The road map is also clear. Almond Breeze is launching a total of 1,000 free NFTs, including 3 rare, randomly selected NFTs that come with a subscription for a yearlong supply of Almond Breeze Blended With Real Bananas. Five percent of each resale will be donated to Future Farmers of America to support the next generation of growers. “Almond Breeze Blended with Real Bananas is our most beloved product among our online community and we look forward to making it available as art in the metaverse. These digital apes need fuel and we’re here to quench their thirst,” says Micah Keith, Group Marketing Manager at Blue Diamond Growers for Almond Breeze. The art traits, road maps and owner perks are all crucial components of a successful NFT project. The #APEFUEL project is a collection of original art that has been inspired by the popular styles and techniques of ape NFTs and was created by TBWA\Chiat\Day LA for Blue Diamond Almond Breeze. The NFTS are available for everyone on March 16, 2022, and will be free to purchase. The waitlist will open on March 9 at almondbreeze.apefuel.io and those on the list will get early access on March 15. |
| Medio | Web Film |
| Duración | |
| Responsable de la creación | Renato Fernandez |
| Director creativo | Jeff OKeefe |
| Director creativo | Bert Marissen |
| Head of Art | Bruno Regalo |
| Associate Creative Designer Director | Thiago Matsunaga |
| Social Creative Lead | Janni Widerholm |
| Diseñador | Sydney Tomer |
| Junior Designer | Andrea Nazario |
| Director of Content Production | Anh-Thu Le |
| Productor ejecutivo | Nyaze Vincent |
| Associate Producer | Aubrey Larson |
| Strategist | Laura Gorder |
| Social Strategist | Maria Navia |
| Junior Strategist | Fars Woldai |
| Strategic Business Lead | Alison Kaplan |
| Jefe de cuentas | Elliott Klein |
| Senior Account Executive | Jordan Watkins |
| Account Coordinator | Keziah Zimmerman |
| Junior Project Manager | Shubha Chakravarty |
| Business Affairs Manager | Allison Fasano |
| Illustrator Artist | Eduardo Rosa |
| 3D artists | Fuze Artists Reps |