We Fight Invisibility.
Our whole agency is built to fight invisibility. For brands, that is a reaction to the ever- increasing content that fills our feed every day. In our world today, media is our cultural storyteller. We don’t take that responsibility lightly. Advertisers help shape what ideas rise to the top of our culture. We aim to fill that void with worth – to tell better and broader stories with greater universal representation, to break stereotypes and do some good.
The average person is exposed to over 10,000 brand messages a day while 84% of advertising goes unnoticed or remembered. It is harder than ever to get people to pay attention, let alone be inspired to act. We know brands that are talked about grow 2.5 times their category average. And the most talked-about brands outperform their competition across every business metric.
The remedy is to create ideas that break through the clutter and infiltrate culture in a way that gets people talking, not to blanket the market with more forgettable ads. We are purpose-built to do just that. We value creativity as a strategic tool that can impact culture and impact sales. Our mission – to fight invisibility – animates everything we do.
Fighting Invisibility is also a promise and expectation for every Martin employee; that’s who we are.
Over three years ago, we made it our mission to consistently engineer cultural impact. To create work that engrains itself in the halls of pop culture history, and fight invisibility by setting the standard for what brave, inclusive creativity looks like.
We’ve prioritized that goal throughout the agency. And it’s delivering results: award-winning work, a slew of new clients and a growing roster of outstanding talent.
Within our walls, we have grown substantially more diverse, and it’s been transformational to our culture and our work. Our representation, including our top leadership, comprises a cross-section of gender, race, ethnicity, sexual orientation and age. There’s proof in the pudding – our inclusion and diversity has led to a 47% financial growth over the last three years. Boom.
The Interpublic Group of Companies, Inc. (IPG) is one of the big four global advertising holding companies (the others being Omnicom, WPP and Publicis). It is headquartered in New York City and is the parent company of advertising and marketing services agencies around the world, including The Martin Agency.
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