Goal to the Gold Cup
- Marca: Toyota
- País: Estados Unidos
- Anunciante: Toyota Motor Corporation
| Título | Goal to the Gold Cup |
| Agencia | Conill |
| Campaña | Goal to the Gold Cup |
| Anunciante | Toyota Motor Corporation |
| Marca | Toyota |
| Fecha de primera difusión/publicación | 2021 / 7 |
| Sector Empresarial | Automóviles |
| Filosofía | As the official automotive partner of the 2021 Concacaf Gold Cup, Toyota is fueling the excitement for soccer fans by inviting them to express their love for the sport through an interactive mobile game for a chance to win a variety of prizes, including a lease for a 2021 Toyota Tacoma. “Goal to the Gold Cup” empowers players to show their passion for their favorite team by giving their loudest and longest “Goooal” scream into their mobile device. The game is available through Toyota’s social channels (@ToyotaLatino) and at gritemosjuntos.com. Here’s how it works: 1. Players choose their favorite truck: a 2021 Tacoma TRD Pro or 2021 Tundra TRD Pro 2. Players then choose their favorite team participating in this year’s Gold Cup 3. The countdown begins: three, two, one – the louder and longer that players shout “Goooal,” the farther their vehicle goes. All contestants who play and register are automatically entered for a chance to win a lease for a 2021 Toyota Tacoma or a trip to the Gold Cup Final in Las Vegas, Nevada on August 1. |
| Medio | Interactivo |
| Productora | UNIT9 |
| Responsable de la creación | Gustavo Sarkis |
| VP Group Creative Director | Veronica Elizondo |
| Director creativo | Benjamin Levy |
| Senior Art Director | Patricio Luna |
| VP, Director of Production | Carlos Barciela |
| Senior Digital And Innovation Producer | Kat Olschnegger |
| Senior Producer | Diana de la Parra |
| VP, Director Of Project Management | Sandy Mayer |
| Project Manager Coordinator | Josemar Brown |
| VP, Management Director | Anabel Ordonez |
| Group Account Director | Patty Mira |
| Management Supervisor | Dora Owens |
| Ejecutivo de cuentas | Ana Muñoz |
| SVP, Director Of Client Services | Cilmara Santos |
| Group Account Director, Sports & Entertainment | Carlene Rowe |
| Sr. Account Executive | Cole Ashby |
| Jefe de cuentas | Kate Noble |
| Ejecutivo de cuentas | Renatha Amador |
| Chief Strategy Officer | Laura Semple |
| Director of Strategy | Alejandro Oszust |
| Senior Strategic Planner | Caroline Hayward |
| SVP, Director Social Media | Andy Nelson |
| Social Media Supervisor | Pamela Sugitan |
| Associate Community Manager | Maria Garcia |
| VP, Media Director | Diana Stumvoll |
| Group Media Director | William Formeca |
| Associate Media Director | Melody Gastelum |
| Assistant Media Planner | Daniela Rodríguez |
| Associate Media Director | Ryan Gallacher |
| Media Planner | Erika Moreno |
| Chief Communications Officer | Chris Traina |
| Director of Public Relations | Delia Lopez |
| Director, Business Affairs | Valentina Dostal |
| Engagement, Senior Manager | Steve Applebaum |
| Engagement, Manager | Matt Osawa |
| Engagement, Senior Planner | Kelsey Charles |
| Brand & Marketing, Senior Analyst | Erika Caldwell |
| Director de publicidad | Anthony Novak |
| Director de publicidad | Lindsay Lee |
| Director de publicidad | Elsie Cardenas |
| Director de publicidad | Sakiko Aono |
| Director de publicidad | Lenie Tumminia |
| Director creativo | Zofia Mackiewicz |
| Tech Lead | Krzysztof Puchalski |
| Productor ejecutivo | Sara-Lee Rost |
| Productor | Erin Ray |
| Director Of Production | Mindy Lubert |