Título | The New Volvo XC40 With Care By Volvo |
Agencia | Forsman & Bodenfors Göteborg |
Campaña | The New Volvo XC40 With Care By Volvo |
Anunciante | Volvo |
Marca | Volvo XC40 |
Fecha de primera difusión/publicación | 2018 / 1 |
Sector Empresarial | Automóviles |
Lema | By not owning things you are not owned by things |
Sinopsis | The new Volvo XC40 is a car you subscribe to, rather than own. To reflect this sustainable solution, the elegant film shows a young woman navigating a world cluttered with things: mail order packages, technology, consumer goods, a suffocation of stuff. The music? "My Favourite Things", of course. Finally, with the help of her non-owned vehicle, she breaks free. To capture the advantages of the new Volvo XC40, a car one subscribes to rather than owns, a young woman escapes a world suffocated by over-consumption. To the tune of "My Favourite Things", we see how not owning things is also the key to not being owned by things. |
Sinopsis (Lengua original) | The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.And that by not owning things, you are not owned by things. |
Medio | Televisión |
Duración | |
Banda Sonora | My favorite things |
Productora | Anonymous Content |
Empresa de creación sonora | 750mph |
Creative Strategy | Bjarne Darwall |
Productor de la agencia | Mats Wolgers |
Productor | Aris McGarry |
Productor ejecutivo | Eric Stern |
Director de fotografía | Max Goldman |
Realizador | Johnny Green |
Postproducción | CHIMNEY Gothenburg |
Grade | Oskar Larsson |
Montador | Thomas Grove Carter |
Sound Designer | Sam Ashwell |
Compositor de música | Richard Rodgers |
Compositor de música | Oscar Hammerstein |
Ejecutivo de cuentas | Jenni Fuleki |
Jefe de cuentas | Lena Olander |
Jefe de cuentas | Alison Arnold |
Director artístico | Andreas Malm |
Director artístico | Karl Risenfors |
Responsable de conceptos / redactor | Gustav Johansson |