TítuloThe New Volvo XC40 With Care By Volvo
Agencia
Campaña The New Volvo XC40 With Care By Volvo
Anunciante Volvo
Marca Volvo XC40
Fecha de primera difusión/publicación 2018 / 1
Sector Empresarial Automóviles
Lema By not owning things you are not owned by things
Sinopsis The new Volvo XC40 is a car you subscribe to, rather than own. To reflect this sustainable solution, the elegant film shows a young woman navigating a world cluttered with things: mail order packages, technology, consumer goods, a suffocation of stuff. The music? "My Favourite Things", of course. Finally, with the help of her non-owned vehicle, she breaks free.

To capture the advantages of the new Volvo XC40, a car one subscribes to rather than owns, a young woman escapes a world suffocated by over-consumption. To the tune of "My Favourite Things", we see how not owning things is also the key to not being owned by things.
Sinopsis (Lengua original) The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.And that by not owning things, you are not owned by things.
Medio Televisión
Duración
Banda Sonora My favorite things
Productora
Empresa de creación sonora
Creative Strategy
Productor de la agencia
Productor
Productor ejecutivo
Director de fotografía
Realizador
Postproducción
Grade
Montador
Sound Designer
Compositor de música
Compositor de música
Ejecutivo de cuentas
Jefe de cuentas
Jefe de cuentas
Director artístico
Director artístico
Responsable de conceptos / redactor

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